PROMOTED TO SENIOR VICE PRESIDENT AT MSO PR
It is announced today by Mitch Schneider, President of MSO PR (The Mitch Schneider Organization), that publicist ALEXANDRA GREENBERG has been promoted to Senior Vice President at the company. In her new position, Greenberg will work alongside Schneider and Executive Vice President Marcee Rondan as well as Vice President Libby Coffey, expanding her role in the daily administration of MSO while developing new opportunities that will help shape the company’s future.
Since joining MSO PR in 2001, GREENBERG has broadened the company’s music/lifestyle client roster by expanding its electronic division, while at the same time working with artists in rock and alternative fields. She’s been an integral part of many of MSO’s top campaigns for artist, DVD and soundtrack releases, events and venues.
“Alex has always had truckloads of passion and devotion, plus the smarts to keep MSO at the cutting edge–her promotion underscores all of this,” says Schneider. “Alex also has excellent ears, a quality that has enabled her to contribute greatly to the building of the diverse MSO roster. In addition, she has an enviable stamina–Alex is there with writers and photographers when some of her clients take the stage at 1:00 AM. As she proudly has said, ‘Our clients throw the best parties on Earth.”
“The last 14 years at MSO has been an incredibly exciting time,” says Alexandra Greenberg. “There has been so much change in the music landscape and I’ve been so honored to work with so many extraordinary clients that have pushed the envelope for ‘future music.’ I’m pleased I will get to continue working in this space with Mitch and the MSO team in a bigger way.”
Current and previous clients represented by her include: 1 OAK Las Vegas, Above & Beyond, AM Only, Basement Jaxx, Beatport, Bestival Toronto, Calvin Harris, Coachella, deadmau5, DESTRUCTO, Erasure, Goldfrapp, HARD Events (HARD SUMMER, HARD Day of the Dead, goHARD, HOLY SHIP!), Jane’s Addiction, KORN, LIGHT Nightclub and DAYLIGHT Beach Club at Mandalay Bay Hotel & Casino, Lollapalooza Chile, Datsik, Borgore, TOKIMONSTA, Modestep, Motley Crue, Paul van Dyk, Plastikman/Richie Hawtin, Rock The Bells, Steve Aoki, Sunset Strip Music Festival, Swing House Studios, The Crystal Method, The Smashing Pumpkins, and more.
Prior to joining MSO, Greenberg was a publicist at Los Angeles-based independent publicity firm People’s Revolution and began her career as publicity manager at former label Red Ant Entertainment. Greenberg graduated from Marist College in Poughkeepsie, NY with a Bachelor of Arts degree, majoring in public relations.
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