SEPTEMBER 9, 2014 — The ABC Owned Television Stations Group has expanded its collaboration with Rentrak, the leader in precisely measuring movies and TV everywhere. Rentrak will now work with ABC Owned Television Stations in New York (WABC), Los Angeles (KABC), Chicago (WLS), Philadelphia (WPVI) and Raleigh-Durham (WTVD). These stations join ABC Owned Television Stations in San Francisco (KGO), Houston (KTRK) and Fresno (KFSN).
ABC was the first network-owned station group to sign with Rentrak in 2012 and, under the new agreement, its entire owned station footprint will now utilize Rentrak’s Advanced Demographics ratings information. Since its initial collaboration with ABC, Rentrak has signed agreements with CBS, NBC and FOX. Earlier this year, FOX also signed a deal to go “all in” with its entire station footprint. Currently, 64 percent of network-owned stations are Rentrak clients.
“We believe in providing our advertisers and agencies with the most accurate level of measurement. Partnering with Rentrak not only provides for greater transparency around our audiences, but also encourages greater competition in the marketplace and better measurement tools at the local level,” said Rebecca Campbell, president of the ABC Owned Television Stations Group. “We have confidence that Rentrak’s larger sample sizes, along with its automotive and political data, provide us with the information we need.”
“We thank ABC for years of support and are delighted that they have gone ‘all-in’ with Rentrak across their entire TV station group,” said Steve Walsh, executive vice president of local television at Rentrak. “This expansion proves the value that Rentrak provides local television stations everywhere.”
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries’ premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.