TAYLOR SWIFT AND DIET COKE TEAM UP WITH IHEARTMEDIA
FOR AN UNPRECEDENTED ALBUM RELEASE TAKEOVER
iHeartMedia & Premiere Networks To Run First-Of-Its-Kind On-Air Promotion
Takeover will Feature Taylor-Focused Programming and Diet Coke On More Than
900 Affiliate Stations To Support Swift’s 1989 Album Launch on October 27
Taylor Swift To Become The First Artist To Co-Host All Four Hours
Of On Air With Ryan Seacrest On Thursday, October 30
NEW YORK, NY OCTOBER 23, 2014 Taylor Swift and Diet Coke are teaming up for unprecedented programming events with iHeartMedia to celebrate the release of Swift’s highly anticipated, fifth studio album, 1989, on October 27. Together, Swift and Diet Coke will take over every Premiere Networks-syndicated CHR (Contemporary Hit Radio) show and its digital platforms during the week of Taylor’s album launch.
Swift will kick-off the week by guest-hosting American Top 40 on October 25 and 26 and being featured on Direct From Hollywood with Ryan Seacrest on October 27. She will also appear as a special guest during On with Mario Lopez on October 29.
On October 30, Diet Coke will present Swift co-hosting On Air with Ryan Seacrest for the show’s entire four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time an artist co-hosts the entire radio program, as well as the first time the full show is presented by a single brand. To bring fans closer to the experience, Diet Coke is hosting the Ultimate 1989 Fan Party LIVE from iHeartRadio’s NYC studios during the broadcast.
“In our new ‘Get A Taste’ campaign, Diet Coke is showing fans how the delicious taste of Diet Coke can make their worlds a bit brighter. Now, we’re bringing that idea to life for Taylor fans by offering them a taste of her new album in this first-of-its-kind iHeartMedia radio takeover,” said Rafael Acevedo, Group Director, Coca-Cola Trademark, Coca-Cola North America. “We hope Diet Coke and Taylor fans will enjoy celebrating the launch of 1989 and getting a taste of Taylor’s new music with us.”
Adding to the excitement, Swift will appear as a special in-studio guest on Elvis Duran and The Morning Show, be featured on The Kane Show and appear as a special guest on The Johnjay & Rich Show on October 31. Then to round out the week, Swift will guest-host iHeartRadio Countdown with Romeo and be a featured guest on iHeartRadio Countdown with Mario Lopez and Weekend Top 30 with Hollywood Hamilton on November 1 and 2. In addition, Swift will appear as a special guest on Saturday Night Online Live with Romeo on November 1 and appear as a special guest on Club Kane on November 2.
“We are huge supporters of Taylor Swift and we are thrilled to be a cornerstone in launching her new album 1989. iHeartMedia has the natural ability to connect with fans in meaningful ways through our robust assets and powerful franchise of station brands and on-air personalities,” said Darren Davis, President of iHeartRadio and iHeartMedia Networks. “We are excited to join forces with Diet Coke to produce a Taylor Swift takeover event on the top Premiere-syndicated CHR programs heard across the country and on iHeartRadio, reaching millions of music fans to celebrate the incredible talent of Taylor.”
In addition to the radio takeover with iHeartMedia, Taylor Swift and Diet Coke are giving four lucky listeners and their guests the chance to see one of Taylor’s upcoming performances through a sweepstakes running on-air, online and via iHeartRadio. Beginning October 24, fans can visit iHeartRadio.com/DietCoke to register for the chance to win, courtesy of Diet Coke.
During the Ultimate 1989 Fan Party LIVE on October 30, audience members will have the chance to win exclusive Swift and Diet Coke merchandise. They also will be able to celebrate the 1989 album launch via a live feed to Clear Channel Outdoor’s billboard in Times Square, which will be taken over by Swift and Diet Coke branding between 9:00 a.m. and 1:00 p.m. ET. A photo booth in Times Square will allow Swift fans to join in the excitement and project their photos on the massive digital screen.
Earlier this month, Diet Coke partnered with Swift on a new TV spot for the brand’s “Get A Taste” campaign. The integrated campaign celebrates fans’ unwavering love for the delicious taste of Diet Coke. In the spot, “Kittens,” Swift finds the great taste of Diet Coke making her day a bit brighter and a whole lot cuter with some furry friends, including her newest feline addition, Olivia Benson.
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