deadmau5 x Twitch x Maestro Launch the New; deadmau5 leverages Maestro’s real time interactive platform to deliver an enhanced fan experience around Twitch broadcasts

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deadmau5 x Twitch x Maestro
Launch the New
deadmau5 leverages Maestro’s
real time interactive platform
to deliver an enhanced fan experience
around Twitch broadcasts
View the site here

Top electronic music producer deadmau5 has been a long and avid user of live streaming to engage with fans. As an active gamer and a regular broadcasting partner on Twitch, the world’s leading social video platform and community for gamers, he will now live stream his activities exclusively on their platform. deadmau5 takes his fan experience on Twitch to the next level on his own site using Maestro.
Leading into the new relationship, deadmau5 will be attending TwitchCon 2015 tomorrow, Saturday, September 26 in San Francisco where starting at 3:00pm PT he will be gaming live. Tune in to to join deadmau5‘s experience.
Maestro is the premier marketing tech platform for gaming and esports and provides real time engagement tools for enhanced fan participation: social media curation, polls, trivia, live chat, calls to action, and more. In a first-of-its-kind integration, deadmau5‘ Twitch subscribers will also gain access to a members-only forum, exclusive photos, videos, messages, songs and other content.
About deadmau5
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his singles “Professional Griefers,” “Sofi Needs A Ladder,” “Ghosts ‘n’ Stuff” and “I Remember,” he has also released five critically acclaimed albums: > album title goes here < (which reached #1 on the Billboard Dance/Electronic Chart, #2 on the Billboard Independent Album Chart and #5 on the Billboard Digital Album Chart), 4×4=12 (recently recognized for having sold over 500,000 copies in the United States), For Lack Of A Better Name, Random Album Title and while(1<2). The multiple JUNO Award-winning and Grammy®-nominated artist performed at the 54th Annual GRAMMY Awards as part of its first ever telecast performance highlighting electronic music. He appeared on the cover of Rolling Stone (summer double issue, 2012), marking him as the first electronic artist to do so. His ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts over 9 million on his Facebook page. A major touring act, he has headlined Lollapalooza, Outside Lands, Budweiser Made In America, Sonar, Virgin Mobile FreeFest, Coachella, Ultra Music Festival, HARD Day of the Dead, and Creamfields, and sold out Rogers Centre in Toronto and PETCO Park in San Diego, as well as multiple consecutive nights at legendary venues like the Roseland Ballroom in NYC and the Palladium in Los Angeles. His long-awaited 2015 tour debuted a new stage show nicknamed ‘The Dome’ by his fans and is currently making its way across the globe. deadmau5’s new recording studio is currently in construction and new music is in the works for 2016.
About Twitch
Twitch is the world’s leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.5 million broadcasters. Twitch’s video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. For more information visit the Twitch website and blog.
About Maestro provides interactive video channels by combining live and on-demand content with real time community engagement. Live streamers, content producers, and brands easily set up and run channels with a customizable interface, simple CMS, and powerful set of broadcast tools: polls, trivia, calls to action, social curation, chat, sponsor collateral, and more. These experiences connect content creators with their fans like never before while collecting valuable customer data along with analytics and marketing tools to more effectively grow communities. Current and past Maestro clients include Electric Daisy Carnival, ESL, Ironman, Capcom, Above & Beyond, Monstercat, OWSLA, and The Bob Marley Foundation.
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