CELEBRATES 20 YEARS OF MUSIC+CULTURE+LIFESTYLE
TASTE-MAKING PR FIRM AND CREATIVE FUNHOUSE
“The Mitch Schneider Organization is more than a PR company, it’s a bona fide taste maker. It’s garnered both the trust of the music world’s biggest artists and promoters and consistent consideration from us press peeps.”
—Lina Lecaro, LA WEEKLY
Celebrating 20 years of being at the forefront of public relations, the taste-making firm and creative funhouse MSO (the Mitch Schneider Organization) remains steadfast in its strongly held conviction that the only constant is change. Led by founder and President Mitch Schneider, the MSO team of passionate professionals don’t just represent their vastly diverse list of clients, they collaborate with them to come up with forward-thinking, results-driven media campaigns designed to shine the brightest spotlight on what MSO‘s expansive roster of icons, provocateurs and influencers–and their respective brands–want to share with the world. 20 years after then-client Stevie Nicks sent the firm a check for the first invoice, MSO continues to innovate and inspire.
With offices in Los Angeles and Nashville, MSO is uniquely positioned to constantly expand its already firm footprint in the ever-shifting worlds of Music, Culture and Lifestyle, encompassing album and book releases, concert tours, festivals, venues, sports, award shows, special events and much more. Adding to its arsenal of assets, just this year MSO launched a separateSocial Media Division, further propelling its creativity-without-borders mindset.
What has always set MSO apart is its big-tent philosophy of offering clients–whether they’re based in Los Angeles or London, New York or Nashville, Sydney or Stockholm, Tokyo or Toronto–a wide variety of services, whether it be coming up with attention-grabbing names for artists’ tours and albums as well as fan-friendly public events to promote the release of new records. MSO also came up with a unique webisode series that received praise from the trade outlet Ad Agein a story headlined “Black Crowes Interview Series Shows How to Market Music.” Ad Age pointed out: “What’s surprising is that so few performers have attempted to sidle up to their fans in a similar manner” (8/5/2010).”
One of the many keys to MSO‘s longevity is its hard-earned reputation for securing results that matter most to its clients. MSO is known throughout the industry for obtaining on-point coverage via the company’s strong relationships with media of every ilk, including print, television, online and terrestrial/satellite radio syndicators.
Another aspect of MSO‘s standing as an industry leader is how the company closelylistens to its clients and puts their priorities first. “The client needs to feel that you will move a mountain for them,” says Schneider. “That is really key. And that you are wise enough to offer them the right advice.”
Despite the ever-shifting landscape of public relations, the bedrock of MSO‘s uncanny ability to work with clients–from musicians and authors from every genre under the sun and organizers of festivals and events held worldwide–continues to be the enthusiastic team of 10 publicists and support staff that are encouraged to view MSO as their personal creative playground. This top-notch group is constantly asked to “bring it” by feeling uninhibited about sharing innovative ideas that are unencumbered by previous industry norms.
20th anniversary interviews with Mitch Schneider