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VisitLondon.com, the NSPCC and StudioCanal have announced the launch of The Paddington Trail. Designed by a host of artists, designers and celebrities, 50 Paddington Bear statues will be placed across the capital, taking in museums, parks, shops and landmarks in an exciting and inspiring trail, with a colourful, Paddington-inspired flavour.
The Paddington Trail will track the ursine traveller’s favourite places in London while celebrating the capital’s art, culture and innovation in advance of the film’s release in UK cinemas on 28 November 2014.
Available content includes the press release, general views, edited packages, B-rolls as well as a still image.
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