The 10th Annual Roots Jam Session and launch party for Serato Pyro at Hotel Café in Hollywood this past weekend to celebrate the Grammys. Surprise performers and guests from the 3 night jam session included Lenny Kravitz, John Legend, Tori Kelly, Andra Day, Tinashe, Leon Bridges, Nelly, Pharrell, George Clinton, Jeremih, Kehlani, Natasha Bedingfield, Jazmine Sullivan, Lianne La Havas, Corinne Bailey Rae, Moses Sumney, Freddie Gibbs, Tish Hyman, Bibi Bourelly and more. Please let me know if you can cover – and please make sure to include Serato Pyro. Thank you! Page
The 10th Annual Roots Jam Session and launch party for new iOS music player app Serato Pyro kicked off each night with a jam session from The Roots and surprise performances from some of the biggest names in music, new and old, including several of this year’s Grammy nominated artists performers. The first night, The Roots were joined by 2016 Grammy nominee Kehlani for a couple of songs. John Legend then took over the stage with a piano to continue to bring down the house with The Roots. Best New Artist nominee, Grammy performer and the most recent star to join The Voice as Adam Levine’s advisor, Tori Kelly then took the stage and performed 3 songs with her guitar. Indie artist Bilal jammed out before Jeremih jumped up to sing several of his famed hip hop songs, including “Don’t Tell Em.” Finally, Nelly surprised the crowd and performed 3 of his classics, “E.I.,” “Ride Wit Me,” and Hot in Herre.” Leon Bridges and Natasha Bedingfield were also in attendance. Night #2 included surprise performances by Grammy performer and nominee for Best R&B Performance and Best R&B Album Andra Day, Tinashe, Leon Bridges, Jazmine Sullivan, Lianne La Havas, Corinne Bailey Rae, Moses Sumney, and Freddie Gibbs, and the evening was hosted by comedian Seth Herzog. Celebrities in attendance included Pharrell, Nelly and Tish Hyman. The final night of the event had surprise performances from Gary Clark Jr., George Clinton, Tish Hyman, Bibi Bourelly and finally, Lenny Kravitz took over the stage to close out out the series with 3 of his hit songs including “Are You Gonna Go My Way” and “Fly Away.”
Questlove, John Legend, Tori Kelly, Andra Day and more of the notable artists and industry guests took to the new iOS music player app and first consumer product from Serato, Serato Pyro, to curate a special playlist from each evening that are available now exclusively on Serato Pyro, for free download in the App Store. You can also find other exclusive playlists from DJ Jazzy Jeff, A-Trak, Diplo, Aoki, The Roots and more.
- Serato Pyro Videos:
- Serato Pyro Technology Video: https://youtu.be/8EyUx41M3tM
- Serato Pyro Lifestyle Video: https://youtu.be/ztVbBXdhGBU
