On Monday, September 8th, Jaguar will unveil the new Jaguar XE in exhilarating style at a celebrity-studded event in London. The reveal will feature a series of dramatic stunts and events across the city including Emeli Sandé performing her exclusive FEEL XE track at a secret location alongside the Thames.
Celebrities including Stella McCartney, David Gandy, Brian Johnson, Kaiser Chiefs, Eliza Doolittle, Bruno Senna, Jodie Kidd and more will be in attendance.
Jaguar and Emeli Sandé Take Over Iconic London Locations to Launch New Jaguar XE
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| New York, September 8th, 2014: On the evening of the 8 September, Jaguar will hold two special events in London to mark the unveiling of the new Jaguar XE, a true driver’s car; one that redefines the concept of the mid-size sports saloon.
The unveil of the new Jaguar XE will be an exhilarating audio-visual spectacle that will be seen and heard across the Thames.
The star studded global reveal will feature an exclusive appearance by Emeli Sandé performing from a secret location alongside the Thames. The multi-platinum, British singer-songwriter created the song especially for the launch and the FEEL XE project. In order to secure inspiration for the song, Emeli and Jaguar asked the public “What makes you feel Exhilarated?”. Using #FEELXE the public shared words, pictures, sounds and films with Emeli through social media (Twitter, Facebook and Instagram).
The Earls Court show will be narrated by actor John Hannah and will also feature special performances from artists including Emeli Sandé The Kaiser Chiefs and Eliza Doolittle.
A live webcast will feature a series of dramatic stunts and events across the Capital to mark the global unveil of the new Jaguar.
The Jaguar XE is a true sports saloon with class-leading dynamics, refinement and technology. It is also the most fuel efficient Jaguar ever to achieve over 75mpg.
Jaguar will bring levels of innovation never seen before in this segment – with its lightweight construction expertise and sophisticated chassis technology in addition to the new family of Ingenium engines – all designed, engineered and manufactured in the UK.
Built around an all-new, aluminium-intensive architecture, the XE combines thrilling performance, agile handling and precise, responsive steering, with outstanding levels of refinement and fuel efficiency.
About the new Jaguar XE:
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EVENT 1 – EARLS COURT – World Premiere of the Jaguar XE 19:15 – 20:50 BST (18:15 – 19:50 GMT) Jaguar will reveal the XE S Derivative with the full XE range to be revealed at the Paris Motor Show press conference on 02 October at 14:00 CET.
The Earls Court show will be narrated by actor John Hannah and feature special performances from artists including Emeli Sandé, The Kaiser Chiefs and Eliza Doolittle.
EVENT 2 – EMELI SANDÉ – Live Performance 21:30 – 22:15 BST (20:30 – 21:15 GMT) The second event is a live 45 minute performance by Emeli Sandé at a secret location on the Thames for 200 VIP guests. Emeli will debut her Jaguar FEEL XE song – a newly written track inspired by the public via social media. The new Jaguar XE will be revealed as part of the event and onlookers will be treated to an audio-visual spectacle during the FEEL XE track performance.
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