San Diego rock n’ soul band, The Routine, are excited to premiere their new live video for “Too Rich” with idobi Radio

SAN DIEGO, CA – April 7, 2016 – San Diego rock n’ soul band, The Routine, are excited to premiere their new live video for “Too Rich” with idobi Radio. Watch here: http://bit.ly/1PWRsjA. “Too Rich” is the first video in The Routine’s new live performance series, “Live At The Shrine.” The studio version of “Too Rich” can be heard on the band’s sophomore EP, Black Tropics, out now. On Black Tropics, the band brings a fresh sound, riding the groove between funk, soul, and African, as well as vintage rock. The EP was produced by Grammy Award winner, Alan Sanderson (The Rolling Stones, Elton John, Switchfoot). For more information, please visit: http://www.theroutineband.com/

The Routine is a five-piece collective that defies categorization. While the band’s first EP, Welcome, showed more of their rock side, Black Tropics boasts a funkier vibe, all the while maintaining that rock influence. The result is a dynamic range of sound, taking the listener on a journey across the world, along the equator.

Stream the EP’s title-track, “Black Tropics“, on Guitar World: http://bit.ly/1Rj5ZM9, and listen to “Too Rich” over at AFROPUNK: http://bit.ly/1oNgbl3.

“We decided to kick off our ‘Live at The Shrine’ series with a song that takes you through the ups and downs of music and life,” shares guitarist, Russell Ramo. “‘Too Rich’ is our provocative rock ballad that brings out the heart and soul of the band with raw emotion.”

While The Routine officially formed in May of 2013, their musical brotherhood reaches back nearly a decade. Its formation is rooted in the childhood friendship of guitarist Russell Ramo and front man, Bryan Barbarin. After several years of writing, performing and recording together in between plays, Barbarin and Ramo decided it was time to form an ensemble of their own.

Piecing together the collective that would become The Routine was an organic, if not effortless, process. Nick Hein (bass), Eduardo Canelon (percussion), Dave Butterfield (drums) and Russell all played together for several years backing Fela Kuti prodigy, Fidel Bateke, in the afro-beat jazz-fusion band, Bateke Beat. Under Bateke’s tutelage, they refined their chops and formed a kindred fraternity of musicianship. Adding Barbarin introduced the consummate front man: a singer with a natural stage presence and vocals that harness this locomotive of sound with a tone reminiscent of R&B legend, Ernest Evans – only more gritty and purposeful.

Together, The Routine shatters the mold of conventional, over-produced and underwhelming music with their own brand of Rock ‘N’ Soul. Never complacent with the status quo, they are an ever-evolving conglomerate poised to please music lovers from all walks of life.