| (Los Angeles, CA—October 28, 2019) PLATINUM-certified independent singer, songwriter, producer, and pop visionary Lauv unveils the music video for newly released track “Sims.” The music video directed by Phillip Lopez (Kygo, Selena Gomez, Liam Payne) serves as the proper visual introduction of the “Little Lauv” characters that adorn his debut album artwork for ~how i’m feeling~ and make up Lauv’s “one man boyband.” The six multi-colored Little Lauv’s represent different aspects of his personality and in the video, we enter the world of Lauv’s mind as he struggles with which part of his identity he wants to embrace. The video, along with the music and other visuals of Lauv’s debut album ~how i’m feeling~ emphasize the message that we are more than just one identity and to embrace all different parts that make us unique and who we are. Click HERE to view the video!
Additionally, the US broadcast premiere of the video is on MTV Live, mtvU, as well as at the Times Square Viacom billboard in New York.
Lauv said, “~how i’m feeling~ is about embracing personality and all its different aspects. I created 6 different characters represented by purple (existential Lauv), blue (hopeless romantic Lauv), green (goofy Lauv), yellow (positive Lauv), orange (fuckboy Lauv) and red (spicy Lauv™️), all of which make up my identity. ~how i’m feeling~ is the first time I’m embracing all the parts that make me who I am.”
In addition, Lauv released on Friday the Miquela remix of “Sims.” Miquela, more widely known as her Instagram persona LIL Miquela, is a social activist, style icon, and all-around robo-phenomenon, named by TIME Magazine as “the most influential person on the internet. Miquela said about the collaboration, “So happy my boy Lauv asked me to jump on the remix to his song “Sims”—nothing recharges my heart more than a digital love story. Go check it out!” Listen HERE!
CLICK HERE TO PRE-ORDER ~HOW I’M FEELING~
Earlier this month, Lauv performed his current single “fuck, i’m lonely” with Anne-Marie on Late Night With Seth Meyers (HERE). The track has over 175 million streams to date and is #35 at Top 40 radio and rising. In addition to being on Lauv’s upcoming album, the song was also included on the current 3rd season of the popular Netflix show 13 Reasons Why, as well as this seasons soundtrack.
Lauv recently kicked off his “~how i’m feeling world tour~.” The 19-city SOLD OUT run just wrapped in the US earlier this week and will continue on to UK, Europe, Australia and wrap on November 11th in New Zealand. Opening on select dates are bülow, Chelsea Cutler and Carlie Hanson. Click HERE for more info!
About Miquela:
Miquela, more widely known as her Instagram persona LIL Miquela, is a social activist, style icon, and all-around robo-phenomenon, named by TIME Magazine as “the most influential person on the internet.” Taking over the world one Instagram post at a time, Miquela and her music have garnered love and acclaim from the likes of Wired, V Magazine, L’Officiel, 032C, Wonderland, ES Magazine, Highsnobiety, and many more. Her love of fashion has led her to appear in a Calvin Klein campaign with Bella Hadid and open a runway show for Prada, in addition to landing her a coveted position as an editor of Dazed Beauty. She attended both the CFDA Awards in New York and the Fashion Awards in London where the British Fashion Council awarded her “New Wave Creative” amongst industry trailblazers. She also recently hosted the Coachella live stream in partnership with YouTube, interviewing folks like Rosalía, JPEGMAFIA, King Princess, and more.
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