LISLE, Ill. – (January 16, 2017) – Kretschmar® Premium Deli Meats & Cheeses is once again delivering legendary country music experiences to consumers with the Kretschmar Country campaign. The brand has reenlisted three-time American Country Award winner Easton Corbin as a brand ambassador for 2017, along with rising stars Ruthie Collins, Kelleigh Bannen, and Natalie Stovall.
Throughout the year, Kretschmar Country will offer a wide variety of country music experiences, including a consumer sweepstakes. Kretschmar Country artists will be extensively involved with Kretschmar public relations and marketing activities in 2017, which will include concerts, radio remote appearances, and supporting the brand’s partnership with Make-A-Wish®.
“We’re proud and excited to have Easton, Ruthie, Kelleigh, and Natalie back in our lineup,” said Michael J. Sargent, Kretschmar Deli senior brand manager. “This allows Kretschmar to build on our commitment to quality and excellence, and provide our customers with amazing country music experiences. Easton Corbin and the Kretschmar Country team certainly complement our plans with energy and enthusiasm.”
Easton hit the music scene in 2009 with the No. 1 single, “A Little More Country Than That” and won several Breakthrough Artist awards. Since then, Corbin has released three hit albums with songs including, “Roll With It,” “Lovin’ You is Fun,” and “All Over the Road.” Corbin spent 2016 on one of the biggest tours in country music, Carrie Underwood’s The Storyteller Tour, and is currently working on new music for his fourth studio album.
Ruthie Collins was recently named as one of CMT’s Next Women of Country, which launched in 2013 to give more attention and airplay to emerging female artists. Collins will also be featured as part of the recently announced digital performance series “Next Women of Country LIVE” on CMT.com. Hard at work writing and co-producing her debut album, “Ruthie Collins’ music is both a showcase for the richly interwoven clarity that is always a hallmark of great country music, and a surprisingly bold lesson in how to arrange and produce that music” (Huffington Post). Collin’s multi-faceted artistry is on display with her love affair with all things vintage, carefully weaving in and out her musical passions along the way.
Throughout a career that has included major-label singles, independent releases, Top 50 hits, and shows alongside icons like Hank Williams Jr. and Luke Bryan, Kelleigh Bannen has consistently called her own shots. She continues that streak with her EP, Cheap Sunglasses, a mix of melodic hooks and modern production, all of which she co-wrote. Her influence reaches far beyond the stage, too. This Nashville Life, a new podcast launched and hosted by Bannen, shines a light on the “business” side of the music business. Look for new music in early 2017.
Natalie Stovall and The Drive are relentless road warriors, amassing over 200 dates each year across college campuses, clubs, festivals, and military bases around the world. A Tennessee native, Stovall is a powerhouse vocalist and multi-instrumentalist, who has been playing professionally since she was 10 years old. A fiddle phenom, Stovall made her Grand Old Opry debut at the age of 12, and has been performing everywhere from the White House to The Oprah Winfrey Show. Named one of CMT’s Next Women of Country, Stovall is currently on the road with Bobby Bones and the Raging Idiots as a featured performer. She and her band, The Drive, are currently in the studio working on new music for 2017.
For more information about Kretschmar Deli visit www.kretschmardeli.com or www.facebook.com/kretschmardeli. Kretschmar is a brand of Smithfield Foods.
About Kretschmar
Kretschmar® Premium Deli Meats & Cheeses has meant quality since 1883. Our hams are made with a unique hardwood smoking process. Kretschmar poultry and beef are hand-trimmed using the finest cuts. Our full line of Off-The-Bone deli meats are delicately sliced from the leanest, most tender cuts. And our premium Wisconsin cheeses repeatedly win in competitions world-wide. Try the Legendary Taste of Kretschmar today. For great recipes and more, like us on Facebook www.facebook.com/kretschmardeli or visit our website at www.kretschmardeli.com.
About Smithfield Foods
Smithfield Foods is a $14 billion global food company and the world’s largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield®, Eckrich®, Nathan’s Famous®, Farmland®, Armour®, John Morrell®, Cook’s®, Kretschmar®, Gwaltney®, Curly’s®, Margherita®, Carando®, Healthy Ones®, Krakus®, Morliny®, and Berlinki®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental and food safety and quality programs. For more information, visit www.smithfieldfoods.com.
About Easton Corbin
With two No. 1 singles, multiple awards and nominations, plus performances on some of the biggest stages in the world, Mercury Nashville’s Easton Corbin has made a lasting impression on the country music landscape. He is lauded for his traditional country sound, authentic lyrics and mastery of understatement. American Songwriter says, “Easton Corbin has one of those rare, glorious voices that was made—just made—for singing country music.” His self-titled debut album released in 2010 and spawned back-to-back hits “A Little More Country Than That” and “Roll With It;” making him the first country male artist in 17 years to have his first two consecutive singles reach No. 1. In 2012 the Gilchrist County Florida native released his sophomore album, All Over The Road, which included the Top 5 hits “Lovin’ You Is Fun” and “All Over The Road.” Corbin set a career-best debut on Country Airplay with his top 5 hit single, “Baby Be My Love Song,” from his No. 1 debuting album About To Get Real. His latest single, “Are You With Me,” was most added song at country radio the day it was released. “Are You With Me” first appeared on All Over The Road and was such a special song to Corbin he carried it over to About To Get Real in hopes it would be a radio single. Corbin spent 2016 on one of the biggest tours in country music -Carrie Underwood’s The Storyteller Tour. Corbin is currently in the studio working on new music for his fourth studio album.
