iHeartMedia Announces 2016 iHeartRadio Fiesta Latina Red Carpet Rollout
Free Official Pre-Event for the iHeartRadio Fiesta Latina to Feature Live Performances by Farruko, Zion & Lennox, Shaggy, Los 5, TU 949’s 2016 TU ESTRELLA Winner and Slam Academy Dance Studio at East Plaza at AmericanAirlines Arena
WHAT: iHeartMedia today announced the “iHeartRadio Fiesta Latina Red Carpet Rollout“, the official FREE pre-event for the iHeartRadio Fiesta Latina. iHeartRadio Fiesta Latina Red Carpet Roll Out will feature live performances by Farruko, Zion & Lennox, Shaggy, Los 5, TU 949’s 2016 TU ESTRELLA Winner and Slam Academy Dance Studio as well as live sets by iHeartRadio’s DJs and on-air personalities including Spanish radio super-star, Enrique Santos.
The free afternoon event will feature sponsor activations. Proud partners of this year’s event include: Bud Light Chelada, Chevron con Techron®, Macy’s, State Farm® and Verizon.
Bud Light Chelada
Guests will receive a free sample of Bud Light Chelada, the authentic savory combination of Bud Light and the spicy richness of a Clamato Tomato Cocktail. In addition to Bud Light Chelada, Bud Light will be available for purchase for guests to enjoy.
Chevron con Techron®
Attendees can join in on Chevron and Alex Tienda’s road trip by creating their own road trip gif to share socially at the Fiesta Latina Red Carpet Rollout. In addition, consumers on-site will receive a kit filled with items to help care for their cars.
Macy’s
Macy’s iHeartRadio Rising Star winner Los 5 will be performing at the iHeartRadio Fiesta Latina Red Carpet Rollout.
Verizon
Verizon is your only way to access the Verizon viewing platform in the arena and get an up close and personal view of your favorite artists. Verizon customers should be in their seats early inside the arena because they may be surprised with a seat upgrade before the start of the show!
The Red Carpet Rollout is the official daytime event for the 2016 iHeartRadio Fiesta Latina, which will once again bring the power and unforgettable performances of the iHeartRadio Music Festival to Latin music fans with live performances by Enrique Iglesias, Juanes, Nicky Jam, Yandel, Gente de Zona, Intocable, J Balvin, Daddy Yankee, Pitbull and Farruko. For more on iHeartRadio Fiesta Latina and iHeartRadio Fiesta Latina Red Carpet Rollout visit iheartradio.com/fiesta. The 2016 iHeartRadio Fiesta Latina will include a special TV re-broadcast on TELEMUNDO on November 6. The event will also video stream LIVE exclusively on TELEMUNDO for fans nationwide and broadcast live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations across the U.S.
WHEN: Saturday, November 5, from 4:00 – 6:45 p.m. EST
WHERE: XFINITY East Plaza | AmericanAirlines Arena
601 Biscayne Blvd.
Miami, Fla. 33132
About TELEMUNDO
TELEMUNDO is a world-class media company leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. The network features original scripted dramas from Telemundo Studios – the #1 producer of Spanish-language primetime content – as well as non-scripted productions, theatrical motion pictures, specials, news and first-class sports events, reaching 94% of U.S. Hispanic viewers in 210 markets through its 17 owned stations and 54 broadcast affiliates. TELEMUNDO is part of NBCUniversal Telemundo Enterprises, a division of NBCUniversal, one of the world’s leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation.
About iHeartMedia
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
