HANSON RELEASES NEW SINGLE “I WAS BORN”
PERFORMED SONG ON GOOD MORNING AMERICA YESTERDAY
NPR PREMIERES NEW VIDEO ON THE EVE OF WORLD TOUR
“Hanson was, and still is, a terrific band, complete with real musical and songwriting chops, airtight harmonies and boundless stage charisma. For skeptics,
tarring Hanson with the dreaded “boy band” label has been all too easy,
but to dismiss it is to miss out on a ton of delightful music.”
-NPR
On the eve of their
Middle Of Everywhere 25th Anniversary World Tour, pop rock trio HANSON have released their new single “I Was Born” through all major digital outlets. In conjunction with the single release today, NPR premiered the new video for the uplifting track.
In discussing the video (which stars the group’s own children) with NPR, Taylor Hanson said, “The video is about celebrating the dreams that we all have and the pure optimism of the human spirit, and what better way to show that optimistic view of the world than through the eyes of children. For 25 years we have been able to live out what we feel we were “born to do”, this song brings that message full circle.”
“I Was Born” is the latest single from the group and is included in their forthcoming comprehensive Greatest Hits album Middle Of Everywhere, set for release September 8. The collection is released as a part of HANSON’s 25th anniversary celebration, which is also taking the band around the world with their Middle Of Everywhere Tour, which starts later this week in Cologne, Germany.
Founded in 1992, the trio of brothers began performing classic rock ‘n roll and soul music, and writing original material, crafting a unique blend of harmonies and organic soulful pop-rock. The group took the world by storm with their debut major release in 1997, ushering in a string of top 40 singles and establishing them as one of the world’s leading artists
In 2003, the group founded their own independent 3CG Records, starting a new era for the band with their #1 independent album Underneath, featuring hit single “Penny And Me”, positioning them among the most successful independent bands to date. Since then, HANSON has released 3 studio albums under their label, toured the world cultivating a vibrant global fanbase engaged by their dynamic live performances, and released an ongoing stream of special products direct to their devout fan community.
In 2013, the group diversified its brand with the founding of their Hanson Brothers Beer Company, and in 2014 added The Hop Jam Beer and Music Festival based in their hometown of Tulsa, OK, which brings together artists and brewers from all over the world, culminating in one of the country’s leading Craft Beer and Music Festivals with 40,000 in attendance. The Middle Of Everywhere Tour showcases more than two decades of music in a celebratory world tour, alongside new music that will be followed by a further release in 2018.
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