Hair Will Fly and Looks Will Be Fabulous as Fathom Events Presents 2014 ‘Battle of the Strands Live’
Subtlety will be verboten, ambition will be unrestrained and the glamour is sure to be off the charts as 16 winning hair salon teams from around the world descend on Las Vegas on October 6 for the fourth annual “Battle of the Strands Live.” The finals of the international salon competition that has the entire beauty industry buzzing will be streamed live to more than 360 movie screens nationwide, courtesy of Fathom Events. Captivating and enlightening, it showcases professionals, students and fashionistas with some of the best fantasy designs in the world of hair, makeup and nail art. Finalists were chosen after winning qualifying rounds throughout the year in key U.S. cities and around the globe.
For a list of participating theater locations click here.
Hair Will Fly and Looks Will Be Fabulous as Fathom Events Presents 2014 ‘Battle of the Strands Live’
The Nation’s Top Salon Teams Conclude a National Competition to Determine America’s No. 1 Hair and Make-Up Team, All Shown on Select Big Screens Nationally, on October 6
DENVER – September 15, 2014 – Subtlety will be verboten, ambition will be unrestrained and the glamour is sure to be off the charts as 16 winning hair salon teams from around the world descend on Las Vegas on October 6 for the fourth annual “Battle of the Strands Live.” The finals of the international salon competition that has the entire beauty industry buzzing will be streamed live to more than 360 movie screens nationwide, courtesy of Fathom Events. Captivating and enlightening, it showcases professionals, students and fashionistas with some of the best fantasy designs in the world of hair, makeup and nail art. Finalists were chosen after winning qualifying rounds throughout the year in key U.S. cities and around the globe.
Tickets for “Battle of the Strands Live” are available at participating theater box offices and online at www.fathomevents.com. The event will be presented in more than 360 select movie theaters around the country through Fathom’s Digital Broadcast Network. For a complete list of theater locations and prices, visit the Fathom Events website (theaters and participants are subject to change).
Entering its fourth year, this fabulous showdown pits the biggest names in beauty from the U.S., Mexico, Puerto Rico, Japan and Panama among others as they compete against each other on one monumental global stage, on the Mandalay Bay Resort and Casino’s LIGHT Nightclub in Las Vegas. The encounter pushes the boundaries of glamour and beauty as the intensity rises when teams face shocking challenges, mind blowing creations and heart-stopping elimination rounds. Salon teams compete in all areas of beauty and fashion, including breakthrough techniques and the hottest consumer trends. Drama, rivalry, ego and overflowing passion ensue – showcasing the ultimate in creative coiffure.
Salon superstars Kim Vo and YouTube legend Kandee Johnson will host the presentation, adding even more dimension and drama to the event. “These contestants are true artists who will be confronting the biggest beauty challenges of their lives,” Vo said. “The teams are magnificent and I have no doubt that the audience will be astonished when they see what they create.”
“The previous ‘Battle of the Strands’ competitions have attracted the finest hair stylists, make-up artists and designers from around the world and now everyone can experience the latest in fabulousness, all in the comfort of their local movie theater,” Fathom Events’ Executive Vice President Shelly Maxwell said. “Prepare to be dazzled!”
“Battle of the Strands” is financed by Sycamore Partners and is presented with the support of top beauty brands, such as: Elizabeth Arden Red Door Spas, Rock Your Hair, Hot Tools, GROH, Gelish-Nail Harmony, Sexy Hair, Hattori Hanzo Shears, Fromm Beauty, Doucce, Bhumi Makeup Brushes, Enzo Milano, LeChat, Royal Cup Coffee, Lamborghini Las Vegas, Audi Henderson, IBS New York and Las Vegas, Premiere Shows, Daily Nails, Spa Week, the American Association of Cosmetology Schools, Televisa Publishing & Digital and the Las Vegas Conventions and Visitors Authority.
About “Battle of the Strands”
“Battle of the Strands” showcases the Professional, the Student and the fashionista demonstrating the best fantasy designs in the world of glamour and beauty. This fabulous salon showdown features extreme talents from the US, Canada, Mexico, Puerto Rico & Japan as they compete against each other on one monumental global stage. Thousands of the industry’s finest enter…hundreds will qualify…but only 16 worldwide teams will make it to Las Vegas. Finally, the fans across the globe will witness the incredible saga of these monarchs of beauty on television for the very first time. For more information, visit www.BattleOfTheStrands.com.
About Sycamore Entertainment
Sycamore Entertainment Inc. is a diversified entertainment company specializing in the acquisition, marketing and worldwide distribution of feature length motion pictures and specialized television programming. For more information, visit www.SycamoreEntertainment.com.
About Fathom Events
Fathom Events is owned by a newly formed entity called AC JV, LLC. Fathom is the recognized leader in the alternative entertainment industry, offering a variety of one-of-a-kind entertainment events in movie theaters nationwide that include live, high-definition performances of the Metropolitan Opera, the performing arts, major sporting events, music concerts, comedy series, Broadway shows, original programming featuring entertainment’s biggest stars, socially relevant documentaries with audience Q&A and much more. Additionally, Fathom events take audiences behind-the-scenes and offer unique extras – creating the ultimate entertainment experience for fans of all ages. Co-owned by the three largest movie theater circuits in the United States, AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), Fathom’s live digital broadcast network (“DBN”) is the largest cinema broadcast network in North America, bringing live events to more than 750 locations in 171 Designated Market Areas® (including all of the top 50). For more information, visit www.fathomevents.com.
XXX
