GIBSON AND ROCK ICON GENE SIMMONS ENTER JOINT VENTURE TO LAUNCH G²
G² To Introduce New Electric Guitar and Bass Collections
and Streaming Entertainment Content
Above (L-R): G² Thunderbird Bass in Ebony with Silver and Ebony with Blood Red.
Download photos, credit Gibson: Here.
About Gene Simmons:
International rock legend Gene Simmons is a serial entrepreneur, philanthropist, and media mogul. Simmons has achieved success that reaches far beyond his music career, extending into television shows, films, publishing, merchandising, worldwide restaurants, consumer products and more.
Simmons formed KISS in 1972 with Paul Stanley. Inspired by his love of comic books and horror films, he conceived the concept of face paint for the band, which combined with elaborate costumes, frenetic stage performances and ostentatious concert effects catapulted KISS to international stardom and a coveted position as one of the most recognized rock and roll bands in the world.
Today, KISS has millions of fans around the world, known as the KISS Army. With over 100 million CDs and DVDs sold worldwide, KISS continues to sell out stadiums and arenas around the world, breaking box-office records set by Elvis and the Beatles.
KISS was inducted into the Rock & Roll Hall of Fame in 2014 and received a star on the Hollywood Walk of Fame in 1999.
A merchandising giant, Simmons’ keen business acumen has expanded the KISS brand beyond the stage. With more than 5,000 licensed/merchandised items, KISS has generated more money from merchandising and trademark deals than any other band in music history.
Simmons is renowned and sought after worldwide as a notable and opinionated media commentator on a diverse range of topics from politics to business.
Gibson, the world’s most iconic guitar brand, has shaped the sounds of generations of musicians and music lovers across genres for more than 100 years. Founded in 1894 and headquartered in Nashville, TN, with a premier acoustic facility in Bozeman, MT, Gibson Brands has a legacy of world-class craftsmanship, legendary music partnerships, and progressive product evolution that is unrivaled among musical instrument companies. The Gibson Brands portfolio includes Gibson, the number one guitar brand, as well as many of the most beloved and recognizable music brands, including Epiphone, Kramer, Steinberger, MESA/Boogie and the Gibson Pro Audio Division, KRK Music. Gibson Brands is dedicated to quality, innovation, and sound excellence so that music lovers for generations to come will continue to experience music shaped by Gibson Brands. Learn more at Gibson.com and follow us on Twitter, Facebook, Gibson TV, and Instagram.