BLVD ON THE PIER: Intimate Pop-Up Music Series on the Santa Monica Pier featuring Bands, Games, Fashion, & Food presented by Boulevard Brewing Co.; July 12th Kick-Off Presented by Hit City U.S.A. with Live Performance by Only You

BLVD ON THE PIER

Intimate Pop-Up Music Series on the Santa Monica Pier featuring Bands, Games, Fashion, & Food presented by Boulevard Brewing Co.

July 12^th Kick-Off Presented by Hit City U.S.A. with Live Performance by Only You

WHAT:               Boulevard, the Midwest region’s largest craft brewery, is capping off its recent summer road trip to California with a series of pop-up live music events – titled BLVD on the Pier – on the iconic Santa Monica Pier. The VIP lounge for the Twilight Concert Series will play host to these celebrations marking Boulevard’s expansion in the state, beginning on Sunday, July 12^th and continuing throughout the summer on July 19^th, July 26^th and August 2^nd.  BLVD on the Pier will feature local artists and champions of the community including local clothing brands, record labels, record stores and vintage shops as well as a wide assortment of Boulevard beer favorites for just $5 per serving.  Each Sunday will highlight a different live performance, along with hand-picked trunk shows, backyard games (cornhole, ping pong from Beard Pong, oversized Jenga, and more), and food inspired by Boulevard’s hometown of Kansas City.

                                     The kick-off will be presented by independent Los Angeles record label Hit City U.S.A. with a performance by LA rock band Only You.

Boulevard beers available at BLVD on the Pier:

• Tank 7 Farmhouse Ale
• The Calling IPA
• Ginger Lemon Radler
• Pop Up Session IPA
• Heavy Lifting IPA
• 80-Acre Hoppy Wheat Beer

WHO:                 Open to guests ages 21 and over.  Go to www.bagavagabonds.com and click the RSVP button.

WHEN:               Sunday, July 12 from 1-5pm

Repeating on July 19, July 26 and August 2

WHERE:             Santa Monica Pier

About Boulevard Brewing Company

Boulevard Brewing Company has grown to become one of the largest specialty brewers in the Midwest, dedicated to the craft of producing fresh, flavorful beers using traditional ingredients and the best of both old and new brewing techniques. For more information, visit www.boulevard.com, boulevard.com/facebook, or follow us on Twitter at boulevard.com/twitter.