BETTA LEMME Partners with NYLON to unleash “Give It” music video; New single following her viral international debut via Ultra Music
“Britney Spears meets Nine Inch Nails on Betta Lemme’s new track.” – NYLON
“Betta Lemme is her own kind of pop star with an incredible sense of melody, breathing beautiful movement into every crafted song…” – Live Nation’s Ones To Watch
Watch now, here:https://youtu.be/aKhFxL0ByiQ
Available to stream / purchase here: https://ffm.to/giveit
(Photo Credit: Bekka Gunther)
Singer, songwriter, and multi-instrumentalist Betta Lemme is Ultra Music‘s latest global sensation. Her debut single “Bambola” went viral, amassing nearly 50 million views on YouTube to date. The track peaked on the charts at #1 in Israel, #4 and certified-GOLD in Italy, and #50 Worldwide. Before “Bambola,” Betta made her splash onto the scene co-writing and lending vocals on Sofi Tukker‘s smash hit “Awoo” which
saw commercial success and over 25M streams across DSPs. While the
numbers are quite compelling, what fans find most intriguing is her
ability to seamlessly fuse the French, Italian, and English language
throughout her songs.
Today, Betta is delighted to release her new single “Give It” along with the visual via NYLON. The tastemaker magazine went on to dub the track “Britney Spears meets Nine Inch Nails… You have to hear it to believe it.”
In preparation for the release, Betta asked her fans to share their
secrets with her and received an overwhelming number of submissions, all
while alluding to what may be behind the mystifying pink door seen in
the music video and images across her socials. “Give It”
is not only an introduction to the new content slated for 2019 but also
a taste of Betta’s duality as a pop artist. With only a handful of
official tunes released, a certified-GOLD debut, and thousands of eager
fans yearning to hear and learn more, Betta has marked herself as an
artist to watch in the new year. Read the full story and watch the video
now, here: https://nylon.com/betta-lemme-give-it-premiere.
“Give It” is available to stream / purchase now, here: https://ffm.to/giveit.
When asked about “Give It,” Betta Lemme shared: “Sonically,
‘Bambola’ and ‘Give It’ are polar opposites, I know. But not all of me
is glittery. Something about this song felt powerful and cinematic. Upon
playing it, we could all transport and picture our own film in our
heads. Plus, it sounds like the offspring of Britney Spears and Nine
Inch Nails and that in itself makes me very happy.” She added:
“I began playing parts of the guitar that aren’t usually used for
recording and scraped my nails against the strings off of the fretboard
and that’s how the song was born. When I closed my eyes, I pictured a
curious girl walking down a long corridor of a dark club in Berlin. I
couldn’t shake the image of this hallway in my mind since recording it
so the video treatment was built around the track’s immense drop… We
all have fears, hopes, insecurities, anxieties, and we keep them as
secrets. Why? There’s always a little part of us we hide out of fear of
judgement. Let it come out to play every now and then and you may learn
something about yourself you would’ve never imagined. Enjoy them.
Explore them. They’re probably more fun than you think.”
Every
Betta Lemme song is a movie, or at least part of a movie, a scene set
for supreme drama and impetuous romance and sometimes a little lovely
tragedy. With her opulent sense of melody, the Montreal-bred
singer/songwriter dreams up dance music that not only elicits beautiful
movement, but builds entire worlds inside your mind.
Having recently signed a record deal with Ultra Music,
Betta is now at work on her full-length debut. Each of her forthcoming
songs are sprung from an elaborate dreamworld where her icons are her
closest companions, all designated an essential role – Freddie Mercury is her father, Gaga‘s her older sister, Liberace‘s
her decorator, etc. When sculpting a new song, she often chooses two
disparate artists and envisions their unlikely offspring (e.g., the
musical baby of Nine Inch Nails and Britney Spears).
Other times, Betta imagines songs as soundtracks to very specific movie
moments, such as a dance-track-in-the-works she conceptualized as a Quentin Tarantino fight scene. “I’m just creating, creating, creating.” Betta says.
“I’m taking my time with everything because I don’t want to ever come
out with cheap sounds – I want to come out with beautiful songs for you
to dance or cry to.”
Betta Lemme has been commended worldwide since her debut in 2016, garnering attention from Cosmopolitan, Earmilk, Elle Magazine, Grazia, MTV, TED, and more. In
France, ‘Bambola’ peaked at #3 on the iTunes Pop Chart. Her first ever
live performance was on one of Italy’s largest national TV programs Che Tempo Che Fa with over 6 million viewers, followed shortly after by multiple major Italian festivals including Wind Summer Festival and Battiti Live.
Both festivals were televised with over 3.5 million viewers. Betta’s
French TV debut was an acoustic piano performance of the hit single live
on one of the most watched and influential TV shows in the country, C à vous, followed by a live performance on Touche pas à mon poste!, where she surprised the audience by shredding her guitar.
Additional assets / hi-res photos / press release download:
http://bit.ly/2LZEdof
For updates on Betta Lemme, please visit:
Website: https://www.bettalemme.com Facebook: https://www.facebook.com/bettalemme Twitter: https://twitter.com/BettaLemme Instagram: https://www.instagram.com/bettawerk
