Art Center Sarasota presents the 9th annual “iconcept” An Avant-Garde Runway Event Sunday, February 19 § Saks Fifth Avenue/The Mall at UTC

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Art Center Sarasota presents the 9th annual


An Avant-Garde Runway Event

Sunday, February 19 § Saks Fifth Avenue/The Mall at UTC

Art meets fashion with extraordinary results at the ninth annual “iconcept” fashion show event to benefit Art Center Sarasota. This must-see runway extravaganza showcases the inspired results of area artists who develop wearable outfits from unconventional materials for the most exciting fashion show of the year.


(Sarasota, FL) Art Center Sarasota presents the ninth annual “iconcept” art couture runway event, Sunday, February 19, in The Mall at University Town Center at Saks Fifth Avenue. This year’s event features a runway fashion show of creative, avant-garde ensembles created by area artists from unconventional materials. The evening also includes a gourmet, sit-down dinner, and a silent auction offering an assortment of inspired gifts and experiences. A “Hello Gorgeous” photo booth for guests to create lasting memories of the evening will also be available. Tickets to the show and a three-course dinner with wine are $175. General admission is $75, which includes a light buffet. Doors for dinner guests open at 6 p.m., followed by dinner at 6:30 p.m. Doors for general admission guests open at 7 p.m., followed by the fashion show at 8 p.m. Dinner guests are seated around the runway and served a three-course, inspired dinner, including wine. General admission guests can enjoy dinner by the bite and cash bar in the mall. Guests can watch the show from an excellent vantage point above or downstairs in open seating. This year’s event chair is Terri Najmolhoda, vice president and general manager of Saks Fifth Avenue. Event presenting sponsors are the Herald-Tribune Media Group, Saks Fifth Avenue, The Mall at University Town Center, Mary Ann Robinson, and Libertyport IT & Communications. Funds raised through this event help Art Center Sarasota fulfill its mission to provide Sarasota with opportunities for creative expression and art appreciation through art education, exhibitions and cultural programs. Reservation deadline is February 17. For information and reservations, call 941-365-2032 or visit For additional info, please email Lisa Berger at [email protected].

For the past eight years, Art Center Sarasota’s iconcept team has challenged area artists to create ensembles from unexpected, non-traditional materials. The results have been nothing less than extraordinary.

“This year, 22 artists and designers will be challenged to use their imagination and problem-solving skills to create ‘fabric’ from materials not commonly associated with apparel design,” says Lisa Berger, the founder of iconcept and Art Center Sarasota’s executive director. “The results are constructed into avant-garde ensembles for a unique and highly anticipated fashion show. They will amaze you with the transformation of unusual items into wearable art.”

According to Berger, the event has become a vital fundraiser and awareness builder for Art Center Sarasota. “The funds we raise from this event help us maintain our outreach and in-house educational programs, as well as the exciting exhibitions. It’s also a wonderful way for area-based artists to connect with new audiences and other area artists.”

Berger adds: “These artists never fail to amaze us; their ingenuity, originality and wit have made this one of the season’s most colorful and anticipated events.”

Sponsorship opportunities for the 2017 iconcept are still available. For more information on becoming a sponsor, call 941-365-2032 or email Lisa Berger at [email protected].

Art Center Sarasota, established in 1926, offers an extensive art education program for adults and youth, and 27 separate exhibitions annually in the four galleries showing contemporary work by local, national and international artists.  With no admission fees, viewers can see and purchase the work of hundreds of talented artists.

Captions: These photos are available upon request (and two are attached)

  • Design created by Andrea Silvergleit from the 2016 iconcept show
  • Design created by Stephanie Peters from the 2016 iconcept show
  • Design created by Barbara Anderson from the 2016 iconcept show
  • Designer Dari Goggans with models at the 2016 iconcept show
  • Designer Ray Peper with models at the 2016 iconcept show


About Art Center Sarasota

Art Center Sarasota was the first arts and cultural institution in Sarasota. It was founded in 1926 as the “Sarasota Art Association” by Marcia Rader, the art supervisor for the Sarasota County schools district. In the early years, the group met monthly and sponsored exhibits in rented facilities. The Association was incorporated as a not-for-profit organization in 1943 and has been in its current location in the Sarasota Bayfront Cultural District since 1949. Art Center Sarasota is now a membership-based organization that offers curated and juried exhibitions, adult and youth education programs, outreach initiatives for underserved youth, and culturally related public programming. Art Center Sarasota’s mission is to inspire individual creative expression, nurture artistic talent and provide the community with accessible and diverse visual art opportunities.


Art Center Sarasota

707 N. Tamiami Trail, Sarasota, FL 34236

Phone: 941-365-2032 § Fax: 941-366-0585


Gallery Hours:

Free admission

10 a.m.-4 p.m. Monday-Saturday

Closed Sunday

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