INTRODUCING ERA ISTREFI
CHECK OUT THE MUSIC VIDEO FOR “BONBON” HERE
Albanian singer-songwriter Era Istrefi (Ultra Music/RCA Records)is about to explode with her hit single “Bonbon.” The songstress first rose to fame in 2013 with the release of her debut single “Mani për money” which was quickly followed by similarly successful records “A po don” and “E dehun.” In 2014, Era won three Videofest awards (Albanian Music Awards), including “Best New Artist” for her work in 2013. Last year Era’s release “Njo si ti” gained worldwide traction with over a million views on YouTube in a week, and her release “Shumë pis” became an instant summer hit.
Click HERE to watch “Bonbon” music video.
In the last two months “Bonbon” has taken the world by storm with more than 30 million streams on its official music video, and climbing up the Shazam, Spotify and iTunes charts in Europe. The buoyant, dance-pop ballad showcases Era’s dynamic vocal range and prowess for penning catchy, addictive lyrics. Fresh New Tracks stated about the single, “…reminiscent of Rihanna meets Major Lazer’s ‘Lean On’ but 300 times better.” Good Music All Day noted, “…there’s a new Albanian queen in town, and she’s got the music and the attitude to take the game!” EDM Sauce also said, “Era Istrefi, that’s a name you’ll be hearing a lot of soon…”
Click HERE to read Billboard exclusive.