September 9, 2014
Quick Take for Monday, September 8, 2014
(Fast Affiliate Live +Same Day Ratings)
ABC’s “Bachelor in Paradise” Season 1 Finale Hits Series Highs
In Total Viewers and Adults 18-49
“Bachelor in Paradise” Stands as Monday’s No. 1 Most Social Broadcast Series
“Bachelor in Paradise” (8:00-10:00 p.m. – 6.7 million and 1.8/5 in AD18-49):
From 8:00-10:00 p.m., the Season 1 finale of “Bachelor in Paradise” jumped over the prior week among Total Viewers (+34% – 6.7 million vs. 5.0 million) and Adults 18-49 (+38% – 1.8/5 vs. 1.3/4), hitting series highs on both counts. “Bachelor in Paradise” made ABC the top broadcaster in its 2-hour time period and was Monday’s No. 1 broadcast program in Total Viewers and Adults 18-49 (tie), leading season finales on NBC (“American Ninja Warrior” and “Running Wild with Bear Grylls”).
- On average during its first season run, “Bachelor in Paradise” ranked as the No. 2 new broadcast series of the summer in Adults 18-49 (1.7/5), behind only NBC’s “America’s Got Talent”-fueled “The Night Shift” (1.9/6).
- ABC’s season finale of “Bachelor in Paradise” was again the No. 1 most social series on broadcast TV Monday night with 30,913 tweets, up 77% week to week.
Please Note: ABC’s Monday lineup was preempted in New York and Detroit for local NFL coverage.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 9/8/14. Nielsen Socialguide 9/8/14, Total Tweets +/- 3hrs during telecast.
