March 5, 2015
Ratings Report for ABC’s “The View”
For February 2015 Sweep and the Week of February 23, 2015
ABC’s “The View” Beats CBS’ “The Talk” During the Sweep in All Key Target Demos
Improving on the Previous Sweep in Total Viewers for its Most-Watched Sweep Since May 2014
For the 6th Consecutive Week, “The View” Posts Week-to-Week Increases in Total Viewers to Draw its Most-Watched Week Since November and 2nd-Largest Overall This Season
Season to Date, “The View” Leads “The Talk” in All Key Demos Posting Week-to-Week Margin Increases in Total Viewers and Women 25-54
February 2015 Sweep:
ABC’s “The View” delivered 3.105 million Total Viewers, 666,000 Women 25-54 and 478,000 Women 18-49 during the 2015 February Sweep, based on Most Current Data from Nielsen Media Research. “The View” beat CBS’ “The Talk” during the sweep in Total Viewers (+122,000), Women 25-54 (+4,000) and Women 18-49 (+22,000).
For the 2nd sweep in a row, “The View” improved on the previous sweep in Total Viewers (+1% – 3.105 million vs. 3.060 million for November 2014) for its most-watched sweep since the 2014 May sweep.
Week of February 23, 2015:
ABC’s “The View” averaged 3.141 million Total Viewers, 675,000 Women 25-54 and 475,000 Women 18-49 during the week of February 23, 2015, based on Live +Same Day Data from Nielsen Media Research. “The View” was up over the prior week in Total Viewers (3.141 million vs. 3.129 million for w/o 2/16/15) for the 6th consecutive week to draw its most-watched week since November (wince w/o 11/24/14) and 2nd-largest overall this season.
“The View” led CBS’ “The Talk” with increasing margins week to week (vs. w/o 2/16/15) in Total Viewers (+20% – +140,000 vs. 117,000) and Women 25-54 (+41% – 24,000 vs. +17,000), while also beating the CBS program in Women 18-49 (+46,000).
Season to date, “The View” is leading CBS’ “The Talk” in all key demos: Total Viewers (+218,000), Women 25-54 (+29,000) and Women 18-49 (+41,000).
February 2015 Sweep:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 3,105,000 666,000/1.1 478,000/0.7
CBS “THE TALK” 2,983,000 662,000/1.1 456,000/0.7
Week of February 23, 2015:
PROGRAM AVERAGES TOTAL VIEWERS WOMEN 25-54(000)/Rtg WOMEN 18-49(000)/Rtg
ABC “THE VIEW” 3,141,000 675,000/1.1 475,000/0.7
CBS “THE TALK” 3,001,000 651,000/1.1 429,000/0.7
Source: The Nielsen Company, NTI Total Viewers, Women 25-54 and Women 18-49 Live + SD weeks of 2/23/15, 2/16/15 and 2/24/14. Most Current: 2014-2015 Season (9/22/14 – 3/1/15) and 2013-2014 Season (9/23/13 – 3/2/14). Most Current: February 2015 Sweep (1/29-2/25/15), February 2014 Sweep (1/30-2/26/14) and February 2014 Sweep (10/30-11/26/14). Sweep periods (February, February, May and July). NOTE: Due to the digital transition, the 2009 February sweep was 3/5 – 4/1/09. Averages based on regular telecasts. Averages based on regular telecasts.
