Quick Take for Thursday, August 21, 2014
(Fast Affiliate Live + Same Day Ratings)
“The Quest” is Up by Strong Margins Week to Week,
Matching a Series High with Young Adults
ABC’s “Rookie Blue” Season Finale Grows to its Biggest Audience
Since its June Premiere and Equals a Season High in Adults 18-49
Up Year to Year, “Rookie Blue” Marks its Most-Watched-Ever Season Closer
Please Note: ABC’s Thursday lineup was preempted in Philadelphia for local NFL coverage.
“The Quest” (8:00-9:00 p.m. – 2.7 million and 0.7/3 in AD18-49):
At 8:00 p.m., ABC’s “The Quest” was up week to week in Total Viewers (+29% – 2.7 million vs. 2.1 million) and Adults 18-49 (+40% – 0.7/3 vs. 0.5/2), matching a series high with young adults.
“Rookie Blue” (9:00-11:00 p.m. – 5.7 million and 1.1/4 in AD18-49):
From 9:00-11:00 p.m., ABC’s season finale of “Rookie Blue” grew week to week in Total Viewers (+24% – 5.7 million vs. 4.6 million) and was up for the 2nd week in a row among Adults 18-49 (+22% – 1.1/4 vs. 0.9/3), drawing its biggest audience since its season opener in June (on 6/19/14) and matching a season high with young adults. The ABC drama built from its first hour to its second hour by double digits in Total Viewers (+17% – 5.2 million to 6.1 million) and Adults 18-49 (+20% – 1.0/3 to 1.2/4), ranking No. 1 from 10:00-11:00 p.m. on both measures.
- “Rookie Blue” topped its last season’s finale (4.7 million and 1.0/3 on 9/12/13) by 21% in Total Viewers and by 10% in Adults 18-49, marking its most-watched-ever season closer.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Program Ratings), 08/21/14.
