March 13, 2014
Ratings Highlights for “The Chew” – Week of March 3, 2014
“The Chew” Soars to #1 Week Ever in Women 18-34 and #2 Week
in Women 18-49; Monday’s Show is the Series’ #1 Telecast
of All Time Across Women 18-34, 18-49 and 25-54
Season to Date, “The Chew” Delivers its Top 16 Weeks
on Record in Total Viewers and Top 13 in Women 25-54
“The Chew”
During the week of March 3, 2014,ABC’s “The Chew” soared to its #1 week in the series’ two and a half year history in Women 18-34 (218,000/0.6 rating), its #2 week on record in Women 18-49 (600,000/0.9 rating) and #4 week ever in Total Viewers (3.165 million) and Women 25-54 (773,000/1.3 rating).
2013/14 broadcast season to date, “The Chew” has generated its Top 16 weeks of all time in Total Viewers and Top 13 weeks in Women 25-54.
· Monday’s telecast, “Rockin’ Casseroles,” featuring classic casserole recipes with a twist , including guest star Rosie Perez dishing up mouth-watering baked manicotti with Mario Batali – became the show’s #1 telecast of all time Women 18-34 (312,000/0.9 rating), Women 18-49 (808,000/1.3 rating) and Women 25-54 (1.02 million/1.7 rating), and #4 telecast to date in Total Viewers (3.570 million).
· “The Chew” stood as the week’s #2 program in daytime for the 1st time ever in Women 18-34, and placed a mere one-tenth of a rating point shy of ranking among the Top 5 in Women 18-49 and Women 25-54.
· “The Chew” delivered the largest year to year growth of any program in Daytime in Total Viewers (+32% –3.165 million vs. 2.406 million), Women 18-49 (+53% –600,000 vs. 391,000) and Women 25-54 (+36% –773,000 vs. 570,000).
Celebrating and exploring life through food, “The Chew” is an innovative and groundbreaking daytime series co-hosted by a dynamic group of engaging, fun, relatable experts in food, lifestyle, and entertaining. Produced by Gordon Elliott’s Chew Productions for the ABC Television Network, “The Chew” serves up everything food — from cooking and home entertaining to food trends, restaurants, holidays and more — all aimed at making life better, fuller and more fun. The show features celebrity chefs Mario Batali, Michael Symon, and Carla Hall, entertaining expert Clinton Kelly and health and wellness enthusiast Daphne Oz. Follow “The Chew” (@thechew) and hosts Mario Batali (@mariobatali); Michael Symon (@chefsymon); Clinton Kelly (@clinton_kelly); Carla Hall (@carlahall) and Daphne Oz (@DaphneOz) on Twitter ™
Source: NTI, U.S. ratings, week of 3/3/14, Live + Same Day; “The Chew” 2013/14 season to date: 9/23/13-2/2/14.
ABC Media Relations: Catherine Lord (818) 460-6628 [email protected]
