March 17, 2014
Quick Take for Sunday, March 16, 2014
(Fast Affiliate Live + Same Day Ratings)
ABC Leads the Pack by Wide Margins for the 3rd Straight Sunday in Adults 18-49, With “Resurrection” and “Once Upon a Time” Ranking as the Top 2 Broadcasts
On its First Original Since January, “AFHV” Returns a Solid No. 2 in the 7pm Hour
“Once Upon a Time” Wins at 8pm and Holds Steady with its Week-Ago Return
“Resurrection” More Than Doubles NBC’s Premiere of “Believe” in the 9pm Hour
At 10pm, “Revenge” is the No. 1 Drama and Boosts its Hour by 70% Year to Year
ABC Sunday Prime (7:00-11:00 p.m. – 7.7 million and 2.1/6 in AD18-49):
ABC led its Sunday competition for the 3rd week in a row among Adults 18-49, beating Fox by 24% (1.7/5), CBS by 40% (1.5/4) and NBC, with the premieres of “Believe” and “Crisis,” by 40% (1.5/4).
· For the 2nd consecutive week, ABC’s “Resurrection” was Sunday’s dominant No. 1 broadcast in Adults 18-49 (3.0/8), while “Once Upon a Time” finished No. 2 (2.3/6-tie). “Resurrection” will finish as the week’s No. 1 broadcast drama for the 2nd week in a row in Adults 18-49.
“America’s Funniest Home Videos” (7:00-8:00 p.m. – 6.2 million and 1.4/5 in AD18-49):
Returning to original for the first time since January (1/26/14), ABC’s “America’s Funniest Home Videos” took second in the 7:00 p.m. hour with viewers and young adults.
“Once Upon a Time” (8:00-9:00 p.m. – 7.5 million and 2.3/7 in AD18-49):
Winning the 8 o’clock hour for the 2nd straight week in Adults 18-49, ABC’s “Once Upon a Time” held steady with its week-ago Fast Affiliate rating. The show was also steady with its year-ago performance (2.3/6 on 3/17/13). The ABC drama was the No. 1 most social series on broadcast Sunday night (79,373 tweets).
“Resurrection” (9:00-10:00 p.m. – 10.8 million and 3.0/8 in AD18-49):
Building on its lead-in by 30% at 9pm in Adults 18-49, ABC’s “Resurrection” (3.0/8) more than doubled NBC’s time-period premiere of “Believe” (+114% – 1.4/4) in the hour, as well as CBS’ “The Good Wife” (+131% – 1.3/3). “Resurrection” retained a strong 83% of its huge week-ago premiere Adult 18-49 Fast Affiliate rating. Excluding only last week’s big debut, the new show drew ABC’s largest series audience in the hour since May 2012 – since 5/13/12, with the “Desperate Housewives” finale.
“Revenge” (10:00-11:00 p.m. – 6.2 million and 1.7/5 in AD18-49):
During the 10:00 p.m. hour, ABC’s “Revenge” (1.7/5) was the No. 1 drama among Adults 18-49, beating NBC’s debut of “Crisis” (+6% – 1.6/4) and CBS’ “The Mentalist” (+31% – 1.3/4). “Revenge” improved its hour year to year by 70% in Adults 18-49, over original drama programming on the same night last year (“Red Widow” = 1.0/3).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 03/16/14. Nielsen Social Guide, total tweets, as dated.
Contacts: Jeff Lindsey (818) 460-5095 [email protected] / Salima Merchant (818) 460-6847 [email protected] / Pons Rongavilla (818) 460-5615 [email protected]
