March 18, 2014
Primetime Ratings Report for the Week of March 10, 2014
(Based on National Live + Same Day Program Ratings)
ABC Finishes No. 1 for the 2nd Time in 3 Weeks in Adults 18-49,
Marking its Strongest Non-Oscar Performance Since November
ABC Delivers 5 of the Week’s Top 10 TV Programs in Adults 18-49,
Including the No. 1 Unscripted Show and the Top 2 Broadcast Dramas
ABC Wins Monday Night with a Season-High Performance in Adults 18-49
ABC’s “The Bachelor” Finale Spikes to Season-Bests in Viewers and Adults 18-49
“The Bachelor: After the Final Rose” Upsets NBC’s “The Voice” in Adults 18-49
“S.H.I.E.L.D.” is Up 9% in Viewers, 17% in Adults 18-49 and 33% in Adults 18-34
At 9pm, ABC’s “The Goldbergs” Beats Fox’s “New Girl” by 15% in Adults 18-49
“Trophy Wife” Grows by Double Digits Week to Week in Viewers and Young Adults
“Mind Games” Improves 33% in Adults 18-49 to Rank as Tuesday’s Biggest Gainer
“The Middle” Hits 5-Week Highs Despite Facing the First Week of Daylight Saving
“Suburgatory” Improves its Half-Hour Year to Year by Double-Digit Percentages
Wednesday’s No. 1 TV Show for the 3rd Week Running, “Modern Family” Outdelivers Fox’s “American Idol” by a Best-Ever 42% in Adults 18-49
Nearly Tripling its Adult 18-49 Lead-in, “Grey’s” Beats “Idol” in its Move to 9pm
“Scandal” Dominates its Slot by 65% in Adults 18-49 Over its Closest Competition
For the 3rd Straight Week, ABC Wins Friday with “Shark Tank” and “20/20”
ABC’s “Nightline Prime” Opens with a 2-1/2 Month Time-Slot Viewership High
Hitting Season Highs, “20/20-Saturday” is the Night’s No. 1 Show in Key Adults
“Resurrection” More Than Doubles NBC’s Premiere of “Believe” in the 9pm Hour
“Revenge” is the No. 1 Drama in its Slot and Boosts its Hour by 70% Year to Year
Week No. 25
During the week of March 10, 2014, ABC took first place across all key Adult demographics: AD18-34 (1.5/6), AD18-49 (1.9/6) and AD25-54 (2.3/6). Finishing No. 1 for the 2nd time in 3 weeks in Adults 18-49, ABC (1.9/6) outdelivered NBC by 12% (1.7/5), CBS by 19% (1.6/5) and Fox by 36% (1.4/4). ABC aired 7 of the Top 20 TV shows in Adults 18-49, landing 5 in the Top 10 and delivering the Top 2 broadcast dramas for the 2nd straight week with “Resurrection” and “Scandal,” respectively: “The Bachelor: After the Final Rose” – No. 3 (No. 1 unscripted program), “Modern Family” – No. 6, “The Bachelor” – No. 7, “Resurrection” – No. 8, “Scandal” – No. 9 (No. 1 10:00 p.m. drama), “Once Upon a Time” – No. 14 and “Grey’s Anatomy” – No. 18. ABC’s “20/20” was the No. 1 newsmagazine in Adults 18-49 and Adults 25-54, leading for the 7th consecutive week with young adults.
· For the 3rd week in a row, the Net grew from the same week last year in Total Viewers (+12% – 6.5 million vs. 5.8 million) and Adults 18-49 (+12% – 1.9/6 vs. 1.7/5).
· The only broadcaster up week to week in Total Viewers (+10%) or Adults 18-49 (+12%), ABC turned in its strongest non-Oscar week since November – since weeks of 11/25/13 and 11/18/13, respectively.
Monday
ABC hit a season high and won Monday night in Adults 18-49, beating NBC with “The Voice” and the series debut of “Believe” (3.5/10 vs. 3.4/10).
· ABC’s “The Bachelor: After the Final Rose” (10:00-11:00 p.m.) stood as Monday’s No. 1 TV show in Adults 18-49, upsetting NBC’s “The Voice” (3.8/11 vs. 3.7/11). With the show’s finale and the “After the Final Rose” special, “The Bachelor” was the No. 1 most social program on Monday (741,626 tweets).
“The Bachelor” (8:00-10:03 p.m. – 10.1 million and 3.3/9 in AD18-49):
Earning a strong second in its time slot to NBC’s “The Voice,” ABC’s “The Bachelor” finale spiked week to week in Total Viewers (+23%) and Adults 18-49 (+43%) to deliver season highs on both counts. The Bachelor won its 2-hour time period over “The Voice” in Adults 18-34 and key Women (W18-34/W18-49). Please Note: Last year’s finale did not face “The Voice.” It aired against “The Biggest Loser” on NBC.
“The Bachelor: After the Final Rose” (10:03-11:00 p.m. – 11.0 million and 3.8/11 in AD18-49):
Building on its lead-in (+15%) in the 10:00 p.m. hour, ABC’s “The Bachelor: After the Final Rose” dominated NBC’s series debut of “Believe” by 41% in Adults 18-49 (3.8/11 vs. 2.7/7). The ABC special was up year to year in Total Viewers (+2%) and held steady in Adults 18-49, drawing its biggest overall audience in 3 years – since 2011.
Tuesday
“Marvel’s Agents of S.H.I.E.L.D.” (8:00-9:00 p.m. – 6.0 million and 2.1/7 in AD18-49):
During the 8 o’clock hour, ABC’s “Marvel’s Agents of S.H.I.E.L.D.” grew week to week in Total Viewers (+9%) and Adults 18-49 (+17%), while spiking 33% in Adults 18-34. In its time slot, the new ABC drama more than doubled the delivery of Fox’s “Glee” (2.3 million and 0.9/3) in Total Viewers (+161%) and Adults 18-49 (+133%). In addition, “S.H.I.E.L.D.” beat NBC’s “The Voice” to win the hour with Men 18-34 (+6% – 1.7/7 vs. 1.6/7) and finished as the No. 1 scripted series in its slot for its 15th-consecutive original telecast with young men.
· “S.H.I.E.L.D.” continued to improve the hour year to year, up by 31% in Adults 18-49 over the year-ago night with original programming. Season to date in the key young adult sales demo, the freshman series has boosted its time period by 60% for ABC.
“The Goldbergs” (9:01-9:31 p.m. – 4.4 million and 1.5/5 in AD18-49):
In the 9:00 p.m. half-hour, ABC freshman “The Goldbergs” continued to outdraw Fox’s “New Girl” (2.5 million and 1.3/4), leading by 1.9 million viewers and by 15% in Adults 18-49. The show gained 5% in Total Viewers week to week and held steady in Adults 18-49.
· “The Goldbergs” boosted its half-hour for ABC over the same night last year with original programming by 26% in Total Viewers and by 25% in Adults 18-49.
“Trophy Wife” (9:31-10:00 p.m. – 3.0 million and 0.9/3 in AD18-49):
In the 9:30 p.m. half-hour, ABC’s “Trophy Wife” was up by double digits week to week in Total Viewers (+15%) and Adults 18-49 (+13%). The ABC freshman comedy outdrew Fox’s freshman “Brooklyn Nine-Nine” by a best-yet margin of 20% in Total Viewers (3.0 million vs. 2.5 million).
“Mind Games” (10:00-11:00 p.m. – 2.7 million and 0.8/3 in AD18-49):
In the 10:00 p.m. hour, ABC’s “Mind Games” was the biggest week-to-week gainer on the broadcast nets, growing 33% in Adults 18-49 from the prior Tuesday.
Wednesday
For the 3rd straight week, ABC aired Wednesday’s No. 1 TV show in Adults 18-49, with “Modern Family” (3.4/10) continuing to increase its lead over Fox’s “American Idol” to a best-ever 42% (2.4/7), up from a 26% advantage the prior week and a 15% advantage two weeks ago.
“The Middle” (8:00-8:30 p.m. – 7.5 million and 2.0/7 in AD18-49):
Despite facing the first week of Daylight Saving Time at 8:00 p.m., ABC’s “The Middle” was up for the 2nd-week in a row in Total Viewers (+3%) and Adults 18-49 (+5%) to deliver 5 week highs – since 2/5/14. held even week to week in Adults 18-49.
“Suburgatory” (8:30-9:00 p.m. – 5.4 million and 1.6/5 in AD18-49):
At 8:30 p.m., “Suburgatory” improved its half-hour year to year for ABC, up by 19% in Total Viewers and by 14% in Adults 18-49 over an original comedy on the same night last year (4.7 million and 1.4/4 in AD18-49 for “The Neighbors” on 3/13/13).
“Modern Family” (9:00-9:31 p.m. – 9.4 million and 3.4/10 in AD18-49):
More than doubling its Adult 18-49 lead-in at 9:00 p.m. (+113%), ABC’s “Modern Family” shot to the top of its half-hour and held even week-ago rating. “Modern Family” drew its biggest audience in 5 weeks and hit its highest Adult 18-34 and Women 18-34 ratings since it began facing “Idol” in January.
“Mixology” (9:31-10:00 p.m. – 4.3 million and 1.5/4 in AD18-49):
In the 9:30 p.m. half-hour, ABC freshman “Mixology” retained 88% of its week-ago Adult 18-49 rating.
“Nashville” (10:00-11:00 p.m. – 5.1 million and 1.4/4 in AD18-49):
During the 10 o’clock hour, ABC’s “Nashville” held even with its week-ago Total Viewer number and paced within 1-tenth of a rating point in Adults 18-49. “Nashville” is ABC’s biggest percentage gainer this season via TV Playback, with originals spiking by 69% on average from L+SD to L+7 to deliver a 2.7 Adult 18-49 rating in the finals.
Thursday
For the 3rd week in a row, ABC ranked No. 1 on Thursday in Adults 18-34 and key Women (W18-34/W18-49).
· ABC’s “Scandal” (2.8/8) was the No. 2 TV show of the night in Adults 18-49, behind only CBS’ top-rated “The Big Bang Theory.”
“Once Upon a Time in Wonderland” (8:00-9:00 p.m. – 3.2 million and 0.8/3 in AD18-49):
Against the first Thursday of Daylight Saving time during the 8 o’clock hour, ABC’s “Once Upon a Time in Wonderland” delivered solid retention of its week-ago numbers in Total Viewers (97%) and Adults 18-49 (89%). From 8:00-9:00 p.m., the ABC freshman drama topped NBC’s comedies by 19% in Total Viewers (3.2 million vs. 2.7 million for “Community”/”Parks and Recreation”).
“Grey’s Anatomy” (9:00-10:00 p.m. – 7.4 million and 2.3/7 in AD18-49):
Nearly tripling its Adult 18-49 lead-in at 9:00 p.m. (+188%), ABC’s “Grey’s Anatomy” (2.3/7) continued to win its hour, beating Fox’s time period premiere of “American Idol” (+5% – 2.2/6). In fact, in its shift to 9:00 p.m., “American Idol” matched a series low for the 2nd week in a row among Adults 18-49. In addition, the ABC drama outdelivered “Idol” by 25% in Adults 18-34 (2.0/7 vs. 1.6/6).
“Scandal” (10:00-11:00 p.m. – 8.2 million and 2.8/8 in AD18-49):
Building on its “Grey’s” lead-in among Adults 18-49 at 10:00 p.m. (+22%), ABC’s “Scandal” (2.8/8) towered over the final hour of the night, beating CBS’ “Elementary” by 65% (1.7/5) and NBC’s “Parenthood” by 133% (1.2/4). “Scandal” held even with its week-ago Adult 18-49 number. The ABC drama was Thursday’s No. 1 most social TV program, gaining 3% week to week (320,869 tweets vs. 310,485 tweets) and pacing well ahead of runner-up “American Idol,” which had 53,087 tweets.
Friday
ABC won on Friday among Adults 18-49 (1.6/6) for the 3rd week in a row, beating all-original lineups on CBS by 23% (1.3/5), NBC by 33% (1.2/4) and Fox by 220% (0.5/2). In fact, the Network led its 7th consecutive non-Olympic Friday.
· ABC’s “Shark Tank” (2.0/7) and 20/20 (1.9/6) ranked as the No. 1 and No. 2 TV shows on Friday in Adults 18-49. ABC’s “20/20” matched a season high in Adults 18-49, equaling a nearly 2-year high (since 3/30/12). Itwas also once again the night’s No. 1 newsmagazine, outdelivering NBC’s “Dateline” in Total Viewers and key Adults (AD18-49/AD25-54).
“Last Man Standing” (8:00-8:31 p.m. – 4.7 million and 0.8/3 in AD18-49):
At 8:00 p.m., ABC’s repeat “Last Man Standing” beat Fox’s time-period premiere of “Rake” by 60% in Adults 18-49 (0.8/3 vs. 0.5/2).
“The Neighbors” (8:31-9:00 p.m. – 3.5 million and 0.8/3 in AD18-49):
ABC’s “The Neighbors” finished as the No. 1 comedy of the night in Adults 18-49 (tied with “Last Man Standing”), outdelivering Fox’s “Enlisted” by 60% (0.5/2 at 9:00 p.m.) and “Raising Hope” by 60% (0.5/2 at 9:30 p.m.).
“Shark Tank” (9:00-10:01 p.m. – 7.5 million and 2.0/7 in AD18-49):
More than doubling its lead-in at 9:00 p.m. (+150%) in Adults 18-49, ABC’s “Shark Tank” beat out its closest competition in the hour by 25% (2.0/7 vs. 1.6/5 – NBC’s “Grimm”). Season to date, “Shark Tank” is up double digits in Total Viewers (+12%) and Adults 18-49 (+10%) over the same point last year, trending as the series’ best-ever season.
“20/20” (10:01-11:00 p.m. – 7.0 million and 1.9/6 in AD18-49):
For the 3rd week in row, ABC’s “20/20” dominated the 10 o’clock hour in Adults 18-49 (1.9/6), beating CBS’ “Blue Bloods” by 36% (1.4/5) and NBC’s “Hannibal” by 111% (0.9/3). The ABC newsmagazine also won the hour for the 3rd straight week in the key Adult 25-54 news demo. “20/20” went inside the very dark and very real world of “murder for hire.” “20/20” was up week to week by 6% in Adults 18-49 to equal its top rating in nearly 2 years – since 3/30/12. Up year to year in Total Viewers (+20%), Adults 18-49 (+7%) and Adults 25-54 (+5%), “20/20” is on track to deliver its most-watched season in 4 years – since the 2009-10 season.
Saturday
With an encore of the “Resurrection” debut episode, the premiere of “Nightline Prime” and “20/20 Saturday,” ABC ranked No. 1 on Saturday in Adults 18-49 (0.8/3-tie). ABC’s “20/20 Saturday” hit season highs and stood as the night’s No. 1 TV Show in Adults 18-49 (1.0/3) and Adults 25-54 (1.5/4).
“Resurrection-R” (8:00-9:00 p.m. – 3.9 million and 0.7/3 in AD18-49):
During the 8:00 p.m. hour, a rebroadcast of the “Resurrection” debut episode added another 3.9 million viewers to its audience. In fact, data through just the first 3 days of TV playback released by Nielsen on Friday showed an average of 17.0 million viewers had already watched the episode.
“Nightline Prime” (9:00-10:00 p.m. – 2.9 million and 0.7/3 in AD18-49):
From 9:00-10:00 p.m., the premiere of “Nightline Prime” drew ABC’s biggest audience in the time period in 2-1/2 months – since 12/28/13.
“20/20 Saturday” (10:00-11:00 p.m. – 5.2 million and 1.0/3 in AD18-49):
Dominating the 10 o’clock hour, “20/20 Saturday” turned in its best numbers this season and generated ABC’s strongest non-sports performance in the time period in nearly 1 year in Total Viewers and key Adults (AD18-49/AD25-54) – since 3/30/13. In the hour, “20/20 Saturday” defeated CBS’ “48 Hours” by 49% in Total Viewers (5.2 million vs. 3.5 million), by 67% in Adults 18-49 (1.0/3 vs. 0.6/2) and by 67% Adults 25-54 (1.5/4 vs. 0.9/3).
Sunday
ABC led its Sunday competition for the 3rd week in a row among Adults 18-49, beating Fox by 22% (1.8/5), CBS by 47% (1.5/4) and NBC, with the premieres of “Believe” and “Crisis,” by 47% (1.5/4).
· For the 2nd consecutive week, ABC’s “Resurrection” was Sunday’s dominant No. 1 broadcast in Adults 18-49 (3.1/8) and “Once Upon a Time” finished No. 2 (2.4/7). “Resurrection” will be the week’s No. 1 broadcast drama for the 2nd week in a row in Adults 18-49.
“America’s Funniest Home Videos” (7:00-8:00 p.m. – 6.4 million and 1.5/5 in AD18-49):
Returning to original for the first time since January (1/26/14), ABC’s “America’s Funniest Home Videos” took second in the 7:00 p.m. hour with viewers and young adults. The show held 100% of its last original 6 weeks ago in Adults 18-49.
“Once Upon a Time” (8:00-9:00 p.m. – 7.8 million and 2.4/7 in AD18-49):
Winning the 8 o’clock hour for the 2nd straight week in Adults 18-49, ABC’s “Once Upon a Time” held steady with its week-ago rating. The show was up 4% its year-ago performance (2.3/6 on 3/17/13). The ABC drama was the No. 1 most social series on broadcast Sunday night (79,373 tweets).
“Resurrection” (9:00-10:01 p.m. – 11.2 million and 3.1/8 in AD18-49):
Building on its lead-in by 29% at 9:00 p.m. in Adults 18-49, ABC’s “Resurrection” (3.1/8) more than doubled NBC’s time-period premiere of “Believe” (+107% – 1.5/4) in the hour, as well as CBS’ “The Good Wife” (+138% – 1.3/3). “Resurrection” retained a strong 82% of its huge week-ago premiere Adult 18-49 rating. Excluding only last week’s big debut, the new show drew ABC’s largest series audience in the hour in 3 years – since 3/6/11 with “Desperate Housewives.”
“Revenge” (10:01-11:00 p.m. – 6.2 million and 1.7/5 in AD18-49):
During the 10:00 p.m. hour, ABC’s “Revenge” (1.7/5) was the No. 1 drama among Adults 18-49, beating NBC’s debut of “Crisis” (+6% – 1.6/4) and CBS’ “The Mentalist” (+31% – 1.3/4). “Revenge” improved its hour year to year by 70% in Adults 18-49, topping original drama programming on the same night last year (“Red Widow” = 1.0/3).
WEEK NO. 25: ADULTS 18-49 TOTAL VIEWERS
No.1 ABC 1.9 No.1 CBS 8,130,000
No.2 NBC 1.7 No.2 NBC 6,560,000
No.3 CBS 1.6 No.3 ABC 6,500,000
No.4 FOX 1.4 No.4 FOX 4,600,000
No.5 CW 0.4 No.5 CW 1,080,000
Source: The Nielsen Company, National, Live+ Same Day Program Ratings for week of 03/10/14.
Contacts: Jeff Lindsey (818) 460-5095 [email protected] / Salima Merchant (818) 460-6847 [email protected] / Pons Rongavilla (818) 460-5615 [email protected]
