Nielsen Newswire: Global Confidence Rising; Making Trade Promotions Work; Aussie TV Viewing

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NIELSEN NEWSWIRE
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July 24, 2014
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Global Confidence Climbing
Global consumer confidence increased one index point to 97 in the second quarter of 2014, marking the highest level since first-quarter 2007. This forward momentum comes after a stagnant 2013, when confidence was stubbornly stuck at 94 for three out of four quarters. Take a deeper look at the data behind this trend, as well as Consumer Confidence trends around the globe with the Nielsen Global Consumer Confidence Trend Tracker.

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Read Full Article > Explore Trend Tracker >
  BLOG
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Uncommon Sense: Overcoming the Barriers to Superior Trade Promotion Effectiveness
Generally speaking, the management of trade promotion remains relatively immature. Why? In short, companies typically spend twice as much on advertising efforts than they do on revenue management. And when it comes to results, ROI on trade spending ranges across the board—and almost half lose money. So how can this be fixed? Click here to read more
  CONSUMER
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The “Drink Up” Campaign Made a Measurable Difference
Can an ad campaign influence consumers to buy more water? According to a new study by Nielsen Catalina Solutions, it can—but only if done right. Click here to read more
  ONLINE
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Reaching a Narrow Audience: Optimizing Campaigns with Valuable Insights
Reaching any desired audience is always a bit of a challenge for marketers, particularly amid an ever-fragmenting media landscape. But when an audience comprises a very small portion of an extremely large population, the challenge rises exponentially. So what’s a good engagement strategy? Click here to read more
  MEDIA AND ENTERTAINMENT
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Aussies Watch More TV Year-on-Year; Additional Screen Adoption Rises
The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets. Click here to read more
  ONLINE
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Navigating the Moroccan Internet User’s Online Habits
The Moroccan telecommunication market is in flux. Unlimited access to smartphones, as well as the planned launch of 4G services and the democratization of ADSL (asymmetric digital subscriber lines) this year will continue to further its development. With this increased access, more Moroccans than ever before are using the web. Click here to read more
  WEBINARS AND EVENTS
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thumbnail RECENT WEBINAR | The State of the Shopping Center: Activating Communities and Finding Opportunity

In today’s digital age where consumers can connect with each other via text in an instant and do their shopping from their couches, people still crave a physical place to congregate, connect and engage.

This webinar reveals insights from the recent The State of the Shopping Center report that will help you succeed in uncovering the opportunities this vibrant channel plays in the lives of U.S. consumers. In addition, we demonstrate how to find opportunity in markets by walking through a few case studies in which we addressed client location challenges.

Download the full webinar here
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  MORE NEWS BY CATEGORY
Consumer | Global | Innovation | Online | Media and Entertainment | Mobile

 
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