JUNE 30, 2014
FR: ALEXANDRA GREENBERG/MSO PR
deadmau5’s ‘while(1<2)’
MAKES TOP 10 DEBUT ON BILLBOARD 200
AND #1 ON DANCE/ELECTRONIC ALBUMS CHART
DOUBLE-ALBUM OUT NOW ON mau5trap/ASTRALWERKS
deadmau5’s new album while(1<2) has taken one of the world’s leading electronic music producers to the upper echelons of the Billboard charts. This past week he debuted in the Top 10 at #9 on the Billboard 200 , #1 on the Dance/Electronic Albums chart and #4 on the Digital Albums chart. Released as a double album, while(1<2) garnered major attention with fans as well as press. View some highlighted media quotes below.
Meanwhile, the musician as well as avid sports car enthusiast just made available the “Mini tease!” video chronicling his escapades on the Gumball 3000 international car rally this past June. The four and a half minute clip, set to various tracks from the album, is a quick snapshot of his journey from Miami passing through New York, Scotland, Paris and Barcelona to Ibiza. View it now here: https://www.youtube.com/watch?v=oErzcJvAngk
Also, check out the Best Buy exclusive CD version of the album, featuring the bonus song “Petting Zoo” and a special membership card to access exclusive deadmau5 content and music on live.deadmau5.com. View details here: http://www.bestbuy.com/site/while12-only–best-buy-cd/7049014.p?id=3254607&skuId=7049014
Select Press highlights:
“Highlights like ‘Infra Turbo Pigcart Racer’ and ‘Mercedes’ are revving engines that gleam with vintage textures: deadmau5 shines…”
— Christopher Weingarten, Rolling Stone (6/17/14)
“Yet there’s a lot on this album that’s superb. Zimmerman, who makes a point of performing only original compositions via Ableton during live sets, has designed while to be heard as two mixed suites, sort of thematically united by the piano digressions heard throughout both (which fans have had various tastes of in the last year via SoundCloud and whatever cool club they’re in, I get it… Shaddup). In other words, what you’re hearing on while is very close to what you’d hear if you saw deadmau5 live, which is both awesome and absurd, because… have you seen deadmau5 live? His stage show rivals an Olympic opening ceremony in its pyrotechnic bedazzlement, and it’s doubtful your speakers sound as good as, say, Lollapalooza’s. That said, the comedown from the swarming pulse of ‘Avarita,’ via the whirring atmospherics of ‘Coelacanth 1’ and into the slinking downtempo of “Ice Age,” makes a lot more sense as one seamless track…‘Invidia’ evokes Debussy/Satie and I got no problem with that, ‘Silent Picture’ chops and quantizes acoustic guitars, merging them with background thrum and a sturdy bass line. ‘Superbia’ is ghostly and affecting, and ‘Bleed’ is one long whirring crescendo, a PLUR version of Tim Hecker. That’s one thing you can always count on with Zimmerman: No matter how far afield he goes with the dark theatricality, he always, always brings it back to that warm-fuzzy place. Case in point: ‘Pets,’ which I have already described, but like… so warm and fuzzy!”
8 out of 10
— Garrett Kamps, SPIN (6/22/14)
“deadmau5’s double-album leviathan while(1<2), however, makes room for many new moods while playing with his genre’s formulas…’Creep’ shivers with Squarepusher-style noise bursts levied with genuinely pretty pianos; ‘My Pet Coelacanth’ starts as a wall of white noise, then unravels into a prickly after-hours banger. Album closer ‘Seeya’ has some fun with Chicago house, poking its down-tempo piano bounce with modern, evil synths.”
– August Brown, Los Angeles Times (6/17/14)
ABOUT deadmau5
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his singles ‘Professional Griefers’, ‘Sofi Needs A Ladder’, ‘Ghosts ‘n’ Stuff’ and ‘I Remember’, he has also released four critically acclaimed albums: > album title goes here < (his previous release which reached #1 on the Billboard Dance/Electronic Chart, #2 on the Billboard Independent Album Chart and #5 on the Billboard Digital Album Chart), 4×4=12, For Lack Of A Better Name and Random Album Title. The multiple JUNO Award-winning and Grammy®-nominated artist performed at the 54th Annual GRAMMY Awards as part of its first ever telecast performance highlighting electronic music. His ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts almost nine million on his Facebook page. A major touring act, he has headlined Lollapalooza, Outside Lands, Budweiser Made In America, Sonar, Virgin Mobile FreeFest, Coachella, Ultra Music Festival, HARD Day of the Dead, and Creamfields, and sold out Rogers Centre in Toronto and PETCO Park in San Diego, as well as multiple consecutive nights at legendary venues like the Roseland Ballroom in NYC and the Palladium in Los Angeles. Plans for a major world tour in 2015 are in now the works. He appeared on the cover of Rolling Stone (summer double issue, 2012), marking him as the first electronic artist to do so.
www.deadmau5.com
www.astralwerks.com
www.mau5trap.com
www.facebook.com/deadmau5
www.twitter.com/deadmau5
www.deadmau5.tumblr.com
Press Releases & Assets:
www.msopr.com/n/client-roster/deadmau5/
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