From the Spotify Sales team, ‘The Power of Audio: The Impact: Messaging that works’. This second installment of the blog explains how to keep audiences entertained through storytelling, how to leverage music effectively, making sure ads match messaging and timings and how to immerse listeners into your world.
The blog lives on the Spotify for Brands site, where you can find out more about what Spotify offers brands who want to connect with music fans, no matter what their mood or moment of the day. You can also catch up on the first instalment, which discusses music consumption and how the public take in music, focusing on the presence of audio in our lives, what it means to us personally and the evocative nature of our listening habits.
