SERATO INTRODUCES ITS FIRST EVER CONSUMER PRODUCT, PYRO
A Free iOS Music Player App that Seamlessly Mixes Your Music
NEW ZEALAND – (February 11, 2016) – Serato, one of the world’s leading audio software companies for professional DJs and musicians, today announced the global release of its first ever consumer product, Serato Pyro, an iOS music player app. Available in the App Store, Serato Pyro utilizes 17 years of Serato’s IP and expertise to seamlessly mix your music.
The global release of Serato Pyro also brings an integration with Spotify, enabling Premium account holders to search for and play music from Spotify’s catalogue of over 30 million songs and even mix them with the music stored on their device.
“We created Pyro so that everyone can experience their music, beautifully mixed,” said A.J. Bertenshaw, co-founder and CEO, Serato. “Almost two decades ago, Serato changed the professional audio industry forever, and our software has been revolutionizing the industry ever since. Now, with Serato Pyro, we’re ready to mix it up again and change the way music lovers everywhere listen to music.”
The powerful Serato algorithms inside Pyro allow it to break down each song, finding every beat, then blending them smoothly so it’s hard to tell where one song ends and the next one begins. Serato Pyro actually changes the speed of the incoming song to match the one currently playing for an unbelievably smooth listening experience. If the tempos of the two songs are too far apart, Pyro uses an old DJ trick called the “echo out” to make a smooth transition.
Pyro doesn’t just play through an existing playlist; rather each music session is created on-the-fly, built from existing playlists and searches on the whim of the user at the time. It is easy to rearrange and edit the upcoming songs while the music is playing, so there is never any need to prepare before the party starts.
Spotify Premium is deeply integrated into Pyro. Not only can users draw from their existing Spotify playlists and library, but Pyro also includes a wide range of specially curated collections put together by artists, partners and labels. Pyro also integrates with Spotify’s powerful recommendation engine, acquired from The Echo Nest in 2014, ensuring music suggestions are of the highest quality and continuous. When the user-selected songs run out, Pyro will begin loading songs from the user’s collection based on what was already chosen so the music at the party, workout or road trip never stops. Users can also enjoy music and playlists stored on their own devices.
Available playlists at launch include DJ Jazzy Jeff, A-Trak’s Fool’s Gold Records, Diplo’s record label Mad Decent, Steve Aoki’s brand Dim Mak and GRAMMY® Award winners, The Roots.
The Serato Pyro App is available for free from the App Store on iPhone, iPad, and iPod touch or at https://itunes.apple.com/nz/app/serato-pyro-your-music-seamlessly/id1024770866?mt=8 and is currently available in 16 languages in over 150 countries.
About Serato Pyro
Pyro is the first ever consumer product from Serato, the world’s leading audio software for professional DJs and musicians. Available for free in the App Store, Pyro utilizes 17 years of Serato’s IP and powerful algorithms to seamlessly mix your music, Spotify Premium playlists, iTunes and MP3s.
About Serato
Serato creates world leading audio software for professional DJs and musicians. Serato is based in New Zealand and has partnerships with many highly regarded hardware, software, and record industry companies worldwide. For more information, please visit www.serato.com.
###
