Visit Sarasota County participates in VISIT FLORIDA’s London Campaign
SARASOTA, FL– (January 7, 2016)- Visit Sarasota County (VSC), located on Florida’s Gulf Coast, will be participating in VISIT FLORIDA’s London’s extensive campaign for the month of January 2016. Designed to combat the dreary winter in London, Florida destinations will “share a little sunshine” to Londoners. VISIT FLORIDA’s overall campaign is designed to capture audience interest in Florida. The overall campaign includes daily, on-the-ground promotional activities, TripAdvisor activities, store front presence in high traffic areas with select tour operators, taxi wraps, in-taxi videos, a takeover of London’s busiest train station, Waterloo Station and public relations stories in trade and consumer media. VSC is participating in the on-the-ground promotional activities as well as the taxi wrap options.
“London is a top international market for Sarasota County,” says Virginia Haley, President of Visit Sarasota County. “We jumped at the opportunity to work with VISIT FLORIDA on their campaign. It is a cost-effective and creative way to stay in front of these potential visitors.”
The taxi wraps will run the entire month of January on five London taxi cabs. The outside of the taxis will be wrapped with colorful imagery of Sarasota’s beaches, showcasing our “sunshine.” VSC has teamed up with Miles, a destination marketing agency based in Sarasota, to incorporate scannable Augmented Reality (AR) components into the taxi wrap ads. Using a London based technology company, Layar, the ads encourage viewers to download an app, called Layar, which will then take the viewers to see a minute-long 360-degree video of Siesta Beach and then be directed to the VisitSarasota.org website where they can learn more about the destination.
“It is imperative that we stay on top of the latest marketing trends in order to establish Sarasota County as the must experience destination on Florida’s Gulf Coast,” said Seana Mincy, Advertising Manager for Visit Sarasota County. “Incorporating interactive mobile technologies, such as Layar, into our advertising mix helps us remain on the cutting edge of our industry.”
The taxi wraps will accompany promotional posters throughout London, including at airports, public transit stations, restaurants and more. VSC will also be handing out promotional items to consumers on January 13, 2016 in Canary’s Wharf.
For more information please visit www.visitsarasota.org
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Visit Sarasota County leads and supports the tourism industry in Sarasota County by providing the highest quality, and most innovative, marketing programs and promotions to ensure the continued growth of tourism and travel from visitors around the world. It is the mission of VSC to make Sarasota County the must experience destination on Florida’s Gulf Coast.
