IHEARTMEDIA ANNOUNCES
“IHEARTRADIO FIESTA LATINA PRE-PARTY AT LA VILLITA PRESENTED BY COORS LIGHT”
Free Official Pre-Event for the iHeartRadio Fiesta Latina to Feature Live Performances by Baby Rasta y Gringo, J. Quiles, Sofía Reyes, Grupo Treo and Los 5 at Bayfront Park Amphitheater
WHAT: iHeartMedia today announced the “iHeartRadio Fiesta Latina Pre-Party at La Villita Presented by Coors Light,” the official FREE pre-event for the iHeartRadio Fiesta Latina. iHeartRadio Fiesta Latina Pre-Party at La Villita Presented by Coors Light will feature live performances by Baby Rasta Y Gringo, J. Quiles, Sofia Reyes, Grupo Treo and Los 5 as well as live sets by iHeartRadio’s DJs and on-air personalities.
The free afternoon event will feature food trucks and sponsor activations. Coors Light, the presenting partner, will feature a Coors Light Beer Garden Igloo and an outdoor space with highboys where fans can purchase beer and enjoy great sightlines to the stage. Coors Light will utilize co-branded POS creative within various bars in Miami driving consumers to La Villita. Other partners include:
Amtrak:
Official Transportation
Amtrak has just the ticket at this year’s iHeartRadio Fiesta Latina Pre-Party at La Villita and will transport attendees virtually to the destination of their choice with their photo booth experience as well as offering exciting giveaways, and a place to relax and enjoy the show.
Creed:
Official Film
Warner Bros. a first time partner will share an exciting clip from the upcoming film Creed. This Thanksgiving a legacy is more than a name. Michael B. Jordan stars as the son of Apollo Creed and Sylvester Stallone returns as Rocky Balboa. Fans can grab their crew and check out the new movie Creed. In theaters everywhere this Thanksgiving.
Ford:
Official Auto
In addition to having a 2016 Ford Fusion on display, Ford will have a variety of interactive stations for fans to express their creativity, including the opportunity to customize their own headphones and smartphone cases and an oversized art canvas station where live murals will be created with the help of a local artist.
JCPenney:
Official Retailer
JCPenney’s activation will feature cellphone charging station lounges and a red carpet photo booth with the option for consumers to push their images socially to show off their #jcpstyle. In addition, consumers on-site will receive a JCPenney coupon to score the latest looks for the holiday season.
State Farm:
Official Insurance
State Farm wants to bring good neighbors together onsite at this year’s iHeartRadio Fiesta Latina Pre-Party at La Villita. Fans can visit the State Farm Neighborhood Hangout for a photo opportunity, cool giveaways, games, and much more.
Other partners include: Sprint (Telecommunications)
La Villita, Presented by Coors Light is the official daytime event for the iHeartRadio Fiesta Latina, which is taking the power of the hugely successful iHeartRadio Music Festival to Latin music fans with live performances by Jennifer Lopez, Don Omar, Marco Antonio Solís, Prince Royce, Natalia Jiménez, Wisin, Camila, Becky G, Fonseca, Voz de Mando and Pitbull. Tickets are on sale for the iHeartRadio Fiesta Latina for more information about both events visit iheartradio.com/fiesta. The 2015 iHeartRadio Fiesta Latina will include a special TV re-broadcast on TELEMUNDO on November 15. The event will also broadcast live on iHeartMedia Spanish-Pop, Tropical, regional Mexican and Spanish Adult Hit radio stations across the U.S.
WHEN: Saturday, November 7, from 2-6:00 p.m. EST
WHERE: Bayfront Park Amphitheater:
301 Biscayne Blvd.
Miami, Fla. 33132
About iHeartMedia
With 245 million monthly listeners in the U.S., 87 million monthly digital uniques, over 75 million social followers and 196 million monthly consumers of its Total Traffic and Weather Network, iHeartMedia has the largest reach of any radio or television outlet in America. It serves over 150 markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the No. 1 all-in-one digital audio service with over 700 million downloads; it reached its first 20 million registered users faster than any digital service in Internet history and reached 70 million users faster than any other radio or digital music service and even faster than Facebook. The company’s operations include radio broadcasting, online, mobile, digital and social media, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
About TELEMUNDO
TELEMUNDO, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. TELEMUNDO’s multiple platforms include the TELEMUNDO Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates; TELEMUNDO Digital Media, which distributes TELEMUNDO’s original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned TELEMUNDO as the second largest provider of Spanish-language content worldwide by syndicating content to more than 120 countries in over 40 languages.
