THE 50 BY 50
–A WINE BRAND AND ESTATE IN THE WOODEN VALLEY OF NAPA–
FOUNDED BY VINTER GERALD CASALE OF THE LEGENDARY GROUP
DEVO
TUNE-IN TOMORROW, FRIDAY, MAY 15 TO WATCH:
GERALD CASALE
LIVE ON FOX 11 TV’S “STUDIO 11 LA” (5:00P PT)
WATCH LIVE ONLINE DURING THE 5-6:00P BROADCAST AT WWW.MYFOXLA.COM
NEW VINTAGE SPRING TASTING EVENT:
SATURDAY, MAY 16 AT
WALLY’S BEVERLY HILLS (1-4:00P)
GERALD CASALE of DEVO.
Tune-in tomorrow (Friday, May 15) to watch GERALD V. CASALE, legendary musician and co-founder of the band DEVO, discuss the new vintages from THE 50 BY 50–his wine brand–on FOX TV’s “Studio 11 LA” at 5:00pm, or watch online at www.myfoxla.com. GERALD will join the hosts for an on-air wine tasting and discussion of his longtime passion for wine. On Saturday, May 16, the new vintages for THE 50 BY 50–the “2013 Sonoma Coast Pinot Noir” and the “2014 Sonoma Coast Rosé of Pinot Noir”–will debut at a spring tasting event on at Wally’s Beverly Hills (447 N. Cañon Drive, 1pm-4pm).
Last year, CASALE successfully launched his celebrated and now sold-out debut vintage,the “2012 Pinot Noir,” which Virginie Boone from Wine Enthusiast magazine awarded a 94 point rating and described as “an ethereal, feminine Pinot, sublime in color and texture, bright in tart cherry. Brisk in acidity, it offers an undercurrent of dried herbes de Provence, cinnamon and exotic spice, evolving in the glass as it goes” (February 2015). His “2013 Rosé of Pinot Noir” was described by Phil Gallo of Billboard as”a nose of strawberry, peach and lychee nut and an appealing weightiness…” (April 2014).
THE 50 BY 50 Estate is a 23-acre property situated southeast of the Atlas Peak AVA (American Viticultural Area) and north of the Wild Horse AVA on the Monticello Road incline in the Wooden Valley of Napa, CA. Starting at a roadside elevation of 830 feet, it meanders pleasantly down to 600 feet. The gentle slopes are covered with “forward gravelly loam,” a rich volcanic soil that drains well and lends itself perfectly to the Cabernet Sauvignon, Cabernet Franc and Merlot varietals which are being planted there for the purpose of producing an exquisite, hand-crafted, bio-dynamically farmed Bordeaux-style blend in the coming years.
THE 50 BY 50 wines are available through retailer Wally’s Wine and Spirits in Los Angeles: 310-475-0606 www.wallywine.comor www.wallysbeverlyhills.com. Price to consumer is $29.99 for the Pinot Noir and $19.99 for the Rosé. Online orders are also available with shipping to select states through Wally’s as well as THE 50 BY 50 directly via: www.thefiftybyfifty.com.
MSO Press releases & Assets:
http://www.msopr.com/n/client-roster/the-50-by-50/
About DEVO:
Formed in 1972 in Akron, OH, DEVO-short for “de-evolution”-began as an art project cautioning that humans were devolving and regressing into a herd mentality of American society. A conceptual band from the beginning, DEVO were ahead of their time, incorporating elaborate aesthetics into their live shows and seamlessly combining their music with visuals years before MTV or any music-video culture existed. The band broke through to the mainstream with 1980’s Freedom of Choice, which contained the platinum-selling hit single and MTV smash, “Whip It,” and represented a peak in their songwriting. DEVO‘s next two albums, New Traditionalists and Oh NO It’s DEVO! continued their 1980’s decade world touring success accompanied by the hit songs, “Beautiful World” and “That’s Good” respectively. After releasing a studio album entitled Smooth Noodle Maps in 1990 the band left the world of touring and recording to pursue film and TV projects. By 2009 DEVO had over 35 new songs and interest from their original label, Warner Brothers Records and a year later they released their 9th studio recording, Something for Everybody. Currently the band is developing a musical as well as placing finishing touches on a darkly comic, “DEVO origins” feature film script. The band is confident that these major endeavors, when realized will show a new generation that de-evolution is real. DEVO website: www.clubdevo.com.
About Wally’s Beverly Hills:
Established in 2014, Wally’s Beverly Hills is a world-class concept encompassing a gourmet cheese shop and wine and spirits retail store in an upscale setting that includes a restaurant specializing in fine French Provençale-style cuisine. Wally’s Beverly Hills is a comprehensive vision of the owners, Maurice and Paul Marciano, as well as co-owner/President Christian Navarro. An extension of the renowned Wally’s Wine and Spirits founded in 1968 in Westwood, CA, Wally’s Beverly Hills is an expression of the company’s philosophy of community building through the education and enjoyment of good food and wine. For more information, please visit: www.wallysbeverlyhills.com or www.wallywine.com.
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