Quick Take for Tuesday, March 18, 2015
(Fast Affiliate Live + Same Day Ratings)
“20/20: The Untold Story of The Sound of Music” Ranks No. 1 at 10pm,
Delivering the ABC Newsmagazine’s Most-Watched Telecast this Season
Live + Same Day Results:
“20/20: The Untold Story of the Sound of Music” (10:00-11:00 p.m. – 7.3 million and 1.4/5 in AD18-49):
Building on its lead-in by double digits at 10:00 p.m., ABC’s special “20/20” with Diane Sawyer exploring the mystery of “The Sound of Music” ranked No. 1 in its hour with Adults 18-49 (1.4/5) and Adults 25-54 (2.0/6), tying CBS’ original “CSI: Cyber” on both measures.
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In Total Viewers and Adults 25-54, the special “20/20” delivered ABC’s top numbers in the time period since the Net’s high-rated New Year’s Eve coverage (on 12/31/14). In addition, with 7.3 million viewers, it was the most-watched telecast for “20/20” this season.
A note about DVR penetration: DVR penetration in the Nielsen sample is currently at 49% in U.S. TV Homes. More viewers are watching shows on their own timetables, which are increasingly not reflected in the overnight Live + Same Day numbers. As a result, the Live + 7 Day ratings are the most accurate measure to gauge the size of the TV audience
Projections Rationale:
Lifts vs. L+SD are based on the 2014-15 season for premiere telecast or an average for originals (excluding the premiere).
Returning shows: Profile based on same show (either premiere or averages for originals).
New Series: Based on similar series.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings for 03/18/15.
