NORWEGIAN CRUISE LINE BRINGS ULTIMATE GETAWAY FAN
EXPERIENCE TO SUN LIFE STADIUM
Norwegian expands partnership with Miami Dolphins to bring Norwegian Getaway’s onboard thrills to Miami Dolphins fans each home game
MIAMI – August 27, 2014 – Norwegian Cruise Line is bringing the excitement and innovation of its newest ship Norwegian Getaway to Sun Life Stadium this football season, announcing today the expansion of its partnership as the Official Cruise Line of the Miami Dolphins. The highlight of this new collaboration will be the “Ultimate Getaway Fan Experience,” an interactive opportunity for Miami Dolphins fans to “step aboard” some of Norwegian Getaway’s most thrilling onboard activities such as the Free Fall, bungee trampoline, rock wall, spider mountain and more, prior to each home game at the Grand Plaza at Sun Life Stadium.
The Ultimate Getaway Fan Experience will feature a different onboard attraction at each Miami Dolphins home game beginning September 7. In addition, fans will be able to snap their photo in front of a virtual Norwegian Getaway backdrop, hear the latest news and happenings on the new ship and current promotions from Norwegian brand ambassadors, and enter a sweepstakes for the chance to win a cruise for four on Norwegian Getaway or the all-new Norwegian Escape, coming to Miami in Fall 2015.
“Norwegian is looking forward to another exciting season in partnership with our hometown team, the Miami Dolphins,” said Kevin Sheehan, Norwegian Cruise Line’s CEO. “As the official godmothers of Norwegian Getaway, the Miami Dolphins Cheerleaders bring the team spirit onboard to our guests, so we are bringing a sampling of the Norwegian Getaway experience to fans at every Dolphins home game this season.”
As the largest ship to homeport year-round at PortMiami, Norwegian Getaway features exclusive onboard activities and features that truly capture the spirit of her hometown. From the ship’s hull artwork designed by local artist David “LEBO” Le Batard, to entertainment featuring the Latin-inspired hit Broadway dance sensation Burn The Floor, along with the tastes of the Magic City including signature libations at the Sugarcane Mojito Bar and Cuban favorites served at the Flamingo Grill, Norwegian Getaway is truly Miami’s ultimate ship.
Norwegian Cruise Line will also expand its partnership as the sole title sponsor of the Miami Dolphins’ Everyday Military Heroes Salute, recognizing a military hero in the second quarter of each home game and awarding them with a cruise for two on Norwegian Getaway.
“Norwegian Cruise Line has been a valuable partner for the Miami Dolphins,” team Senior Vice President and Chief Revenue Officer Jeremy Walls said. “This expansion to include the Ultimate Getaway Fan Experience only enhances the benefits of being a Miami Dolphins fan. We’re excited to continue this thriving relationship.”
As a part of the expanded sponsorship program, Norwegian Cruise Line will also have a strong presence throughout Sun Life Stadium, from permanent signage on the high definition scoreboard to engaging videos that showcase the company’s signature Freestyle Cruising to fans on the Stadium Vision monitors located throughout the venue.
Dolfans who want to “Cruise Like a Norwegian” will have the chance to take advantage of a special promotional offer this football season. Guests who book a cruise on Norwegian Getaway or the new Norwegian Escape can call 1-888-340-4438 and reference promo code “FINS” to enjoy an exclusive promotion featuring a complimentary specialty dinner at the line’s signature Italian restaurant La Cucina, along with a bottle of wine.
For more information on Norwegian Getaway, or to book a cruise, contact a travel professional, call Norwegian at 888-NCL-CRUISE (625-2784), or visitwww.ncl.com.
About the Miami Dolphins
The Miami Dolphins, owned by Chairman of the Board/Managing General Partner Stephen M. Ross, currently play in the AFC Eastern Division of the National Football League. The organization has played in five Super Bowls, winning championships following the in 1972 (VII) and 1973 (VIII) seasons. The franchise also has won five conference championships and 13 division championships. It and is the oldest continuous major-league professional sports franchise in the state of Florida. For more information, visit the organization’s website at dolphins.com.
About Norwegian Cruise Line
Norwegian Cruise Line is the innovator in cruise travel with a 47-year history of breaking the boundaries of traditional cruising, most notably with the introduction of Freestyle Cruising which revolutionized the industry by giving guests more freedom and flexibility. Today, Norwegian invites guests to “Cruise Like a Norwegian” on one of 13 purpose-built Freestyle Cruising ships, providing guests the opportunity to enjoy a relaxed, resort style cruise vacation on some of the newest and most contemporary ships at sea. Recently, the line was named “Europe’s Leading Cruise Line” for the seventh consecutive year, as well as “Caribbean’s Leading Cruise Line” and “World’s Leading Large Ship Cruise Line” by the World Travel Awards.
The Company recently took delivery of its most innovative ship to date, the 4,000-passenger Norwegian Getaway in the first quarter of 2014. The largest ship to homeport year-round in Miami, Norwegian Getaway boasts 28 dining options, including seafood restaurant Ocean Blue by famed New York Iron Chef Geoffrey Zakarian and a branch of Carlo’s Bake Shop by Buddy Valastro, star of the TLC series “Cake Boss.” The entertainment lineup includes Broadway shows Legally Blonde and Burn the Floor and a unique magical theatrical experience, the Illusionarium. Norwegian Getaway’s sister ship, Norwegian Breakaway, was named “Best New Ship of 2013” by the editors of Cruise Critic and “Best Rookie Cruise Ship” by the readers of Travel Weekly. Known as New York’s ship, Norwegian Breakaway is the largest vessel to homeport year-round in the city. The Company currently has four vessels on order at Meyer Werft for delivery in fall 2015, spring 2017, spring 2018 and fall 2019.
Norwegian Cruise Line is the official cruise line of the Miami Dolphins/Sun Life Stadium, The New York Knicks, Blue Man Group and Legends in Concert; and the official cruise line partner of The GRAMMY Awards and is an official partner of the Rockettes and Radio City Music Hall.
