TEXAS RANGERS ENTER INTO FIVE-YEAR SPONSORSHIP WITH HYUNDAI
Deal includes naming rights to former Batter’s Eye Club
Arlington, Texas –The Texas Rangers today announced that the club has entered into a five-year sponsorship with Hyundai extending through the 2018 season.
Hyundai is now an official automotive partner of the Rangers. The partnership includes a complete rebranding of the former Batter’s Eye Club, the indoor seating area located in centerfield that provides a spectacular view of the playing field. The new Hyundai Club includes Hyundai signage on the metal railings, Hyundai-branded HDTV’s and stairs that bear the Hyundai logo leading up to the Club.
Beginning with tonight’s game with Oakland, the left field side roof of the Hyundai Club will feature a 2015 blue Hyundai Genesis. In addition, the roof will also feature a back-lit Hyundai logo, which will illuminate each time the Rangers produce a hit and will be in operation for the first time on August 11.
“The Rangers are proud to be entering into this long-term sponsorship with Hyundai,” commented Rangers Sr. Vice President, Partnerships and Client Services Jim Cochrane. “Globe Life Park in Arlington has an exciting new look with the rebranded Hyundai Club and we look forward to working with Hyundai now and in the future.”
“Hyundai’s sponsorship of the Texas Rangers is a great way for us to connect with some of baseball’s most loyal and dedicated fans,” said Tom Hetrick, South Central Regional General Manager, Hyundai Motor America. “We’re excited to begin a long-standing relationship with the Texas Rangers and continue our legacy of connecting with fans of high-profile sporting events.”
In late Spring 2014, the 2015 Hyundai Genesis was named ‘Car of Texas’ by Texas Auto Writers Association (TAWA), one of the largest and most respected media associations in the U.S. Issued at the annual Texas Auto Roundup at the iconic Texas Motor Speedway, the award is the event’s highest ranking accolade and a first for a Hyundai vehicle. In addition, the Genesis earned top awards for Mid-size Luxury Car and Best New Interior.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance. Hyundai Blue Link Connected Care provides owners of Hyundai models equipped with the Blue Link telematics system with proactive safety and car care services complimentary for one year with enrollment. These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
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