|Wonderful Union – the global fan engagement agency who looks after artists Taylor Swift, Drake and Justin Timberlake – has just expanded its Toronto office and signed a deal with Eventbrite, the world’s leading global event technology platform which powers more than two million events each year. Through this partnership, Wonderful Union who is celebrating their 10th Anniversary this year, will be able to offer their VIP upgrades, exclusive merchandise bundles and their various services to their clients through the Eventbrite global marketplace.
“Eventbrite and Wonderful Union share a passion for delivering memorable live music experiences, whether it be exposing artists to new fans, or enabling them to connect direct to their most die-hard of fans,” said Biasha Mitchell, Music and Live Entertainment Strategy, Eventbrite. “We’re excited to partner with Wonderful Union Canada to ensure all touch points of the fan experience are as exceptional and seamless as the artist performance itself.”
“Partnering with Eventbrite Canada will allow us to market to and reach a whole new segment of customers. We can now provide Canadian music fans with the best in class ticketing process available,” says Eddie Meehan, president and co-founder of Wonderful Union. “Not only are we excited about the great things to come in 2017 but we’re proud to be considered the best independently owned fan engagement company in Canada. We’ve worked hard to understand the Canadian landscape and it’s paid off.”
Wonderful Union’s innovation and ability to provide unparalleled experiences for music fans with the artists they love has helped the company grow from its Sacramento, CA office into a truly global agency with fully staffed offices in Los Angeles, Nashville, Tokyo, and Toronto.
Wonderful Union Canada officially opened its doors in 2015 where they have since worked with some of Canada’s biggest artists such as Sum 41, the Barenaked Ladies, City and Colour, The Tenors, Arkells and Alexisonfire to define pre-sale strategies, improve fan club management and tailor VIP activations.
“The Wonderful Union platform enables us to respond to all of our clients’ unique needs. We have the capacity to handle worldwide on-sales and are able to fulfill the merchandising demands for artists whether they’re playing a club or stadium,” says CJ Huyer, GM of Wonderful Union Canada. “Our experience and knowledge of the Canadian market, mixed with Wonderful Unions existing and outstanding consumer engagement and dedication to customer service, has allowed us to grow substantially in the last year.”
2016 saw Wonderful Union Canada partner with Justin Bieber and Bkstg for the “Purpose World Tour” where they will handle all of Justin’s VIP ticketing in Australia, New Zealand and North America. They also teamed up with fellow Canadian company Fan.SI to fulfill physical items sold on the Fan.SI app for clients Shawn Mendes and The Weeknd.
“We were looking to partner with a ‘best-of-breed’ services company to make sure fans of our artist partners get treated to incredible experiences,” says Joel Augé, CEO of the mobile social network Fan.SI. “Upon meeting the Wonderful Union team and leadership, hearing of their pioneering spirit and experience in this space, we knew we had found that partner.”
Stay tuned for more Wonderful Union news.
About Wonderful Union:
Wonderful Union, formerly known as ground(ctrl), looks after the biggest names in music including Justin Timberlake, Taylor Swift, Lady Antebellum, Fall Out Boy, Miley Cyrus, Fleetwood Mac, Backstreet Boys and Nicki Minaj, to name a few. Wonderful Union prides themselves on offering the industry’s leading VIP and Fan Engagement experiences for both their clients and the fans. They do this by getting involved and staying involved throughout the entire process. Between building the initial sales and content management platform, assisting with online promotions, and handling all customer communication, they see it as their job to make the experience as fun and as effortless as possible. Wonderful Union’s services include fan club management & community development, direct to consumer merchandising, VIP and ticketing packages, and after parties. Customers can easily access live support from their dedicated team of fellow music fans Monday through Friday, between 7am-6pm PT. www.wonderfulunion.com