Why is it so hard to be healthy?

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NIELSEN NEWSWIRE
August 21, 2014
Healthy Aspirations: The Disconnect Between Americans’ Desire for a Healthy Lifestyle and Actual Behavior
Health and wellness is trending. According to findings in the Nielsen/NMI Health & Wellness in America report, however, we literally want to have our cake and carrot juice—and eat them, too. So why is there a disconnect between what we know is healthy and what we actually do?

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  MEDIA AND ENTERTAINMENT
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Where You Live Affects How You Watch
There’s never been a time when U.S. consumers have had as much video content to choose from as they do today. But even with myriad options—and more coming online every day—few areas of the media landscape have the power to engage consumers the way local TV does. Click here to read more
  CONSUMER
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Breakfast: Still the Most Important Meal of the Day
The trends that are driving Americans’ desires to be plugged in and productive are also driving the way they fuel up at the start of each day. And that’s important for retailers to understand, because the first meal of the day is just as important to them as it is to consumers. Click here to read more
  BLOG
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Uncommon Sense: What Public Policy Can Learn From the Private Sector About Motivation
Successful companies in the private sector have gained deep insight into consumer psychology and individual and collective decision-making. Public policy leaders and program managers can make use of these insights to improve significantly the likelihood of success in achieving their policy goals. Click here to read more
  CONSUMER
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Delivering With Care
With nearly 47,000 pregnant women or new mothers dying each year in India, the high rate of maternal mortality continues to be a cause of concern. Take a look at some of the schemes and practices in play, to help India achieve the United Nations’ Millennium Development Goal, of bringing maternal mortality rate down. Click here to read more
  CONSUMER
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It’s Not Rocket Science, but it is Neuroscience
We’re bombarded with thousands of visual advertising cues every day; Australians see an average of 120 TV ads per day! So it’s baffling how few agencies are taking advantage of the opportunity to know—not guess—how their concepts will fare in the real world. Click here to read more
  WEBINARS AND EVENTS
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thumbnail UPCOMING EVENT | The Big Data and Streaming Audio Panel | RAIN Summit

Date: Tuesday, September 9, 2014
Time: 11:55 AM – 12:40 PM (CST)
Location: Indiana Convention Center, 100 S Capitol Ave., Indianapolis, IN 46225

Big data enables highly targeted ad campaigns to registered users, identifies users based on their song preferences, and allows stations to create highly personalized programming options that keep listeners engaged. Join us at RAIN Summit Indy to hear this panel of experts discuss the advantages and impact that big data offers streaming audio platforms.

Panelists:

  • Rob Favre, CCO/GM Data & Measurement, Triton Digital
  • Jeff Wender Senior VP, Digital, Nielsen
  • Eric Bieschke, Chief Scientist, Pandora

Register here

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