‘Varsity’s American Cheerleader’ Arrives in Select U.S. Cinemas as Two Teams Face Off for the National High School Cheerleading Championship Title
Fathom Events and Varsity Spirit Present this Special Event November 5 and 8 Only Including Exclusive Footage from Varsity Spirit’s Archives
DENVER – September 21, 2015 – Follow the journey of two high school cheerleading teams vying for the National High School Cheerleading Championship title when “Varsity Spirit’s American Cheerleader” comes to select U.S. cinemas on Thursday, November 5 at 7:00 p.m. local time and Sunday, November 8 at 12:55 p.m. local time. Presented by Fathom Events and Varsity Spirit, this event offers unique and unprecedented access to the competitive cheer world. In addition to the full-length documentary, there will be a special introduction that includes a montage of videos from Varsity Spirit’s archives of memorable performances from the last three and a half decades. Following the feature will be “The History of the National High School Cheerleading Championship,” which tells the story of the event and provides a historical look back at the 35 years of the championship.
Tickets for “Varsity’s American Cheerleader” can be purchased online by visiting www.FathomEvents.com, or at participating theater box offices. Fans throughout the U.S. will be able to enjoy the event in nearly 400 movie theaters through Fathom’s Digital Broadcast Network. For a complete list of theater locations visit the Fathom Events website (theaters and participants are subject to change).
After months of hard work and preparation, cheerleaders from Southwestern High School in Somerset, Kentucky, and Burlington Township High School in Burlington, New Jersey, advance through regionals and earn a place in the Championship Finals to compete for the coveted white jacket – the prestigious symbol of tireless dedication in high school competitive cheerleading.
“To be eligible to compete at Nationals takes not only talent, but commitment. American Cheerleader perfectly tracks the road to Nationals and Fathom is excited to share the journey of these talented teams on the big screen,” said Fathom Events CEO John Rubey.
“Cheerleaders across the country dream of making it to the The National High School Cheerleading Championship,” said Nicole Lauchaire, Vice President of Corporate Marketing and Communications for Varsity Spirit. “And thanks to this partnership with Fathom Events, everyone with an interest in cheerleading can get a taste of that experience.”
About Fathom Events
Fathom Events is the recognized leader in the alternative entertainment industry, offering a variety of one-of-a-kind entertainment events in movie theaters nationwide that include live, high-definition performances of the Metropolitan Opera, the performing arts, major sporting events, music concerts, comedy series, Broadway shows, original programming featuring entertainment’s biggest stars, socially relevant documentaries with audience Q&A and much more. Fathom Events takes audiences behind-the-scenes and offers unique extras, creating the ultimate entertainment experience. It is owned by a consortium called AC JV, LLC., comprised of AMC Entertainment Inc. (NYSE: AMC), Cinemark Holdings, Inc. (NYSE: CNK) and Regal Entertainment Group (NYSE: RGC), the three largest movie theater circuits in the United States. In addition, Fathom Events’ live digital broadcast network (“DBN”) is the largest cinema broadcast network in North America, bringing live events to 820 locations in 177 Designated Market Areas® (including all of the top 50). For more information, visit www.fathomevents.com.
About Varsity Spirit
Memphis-based Varsity Spirit has been a driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 1,200 employees have been helping raise cheerleading’s influence and profile since 1974. For more information about Varsity Spirit or Varsity Brands, please visit www.varsity.com or www.varsitybrands.com.