Katy Perry Teams with Funny Or Die and iHeartMedia to Reveal The Most Natural Way to
Rock The Vote on November 8
Perry: “This year you can look like sh*t when you vote!”
Rock the Vote Announces Partnership with Funny Or Die and iHeartMedia to Create and Distribute Content to Reach Millennials this Election
LOS ANGELES — Katy Perry gives us the bare truth about this year’s election, urging everyone to get registered and to vote: http://www.funnyordie.com/videos/94cd43b56f/katy-perry-votes-naked.
Katy came to Funny Or Die and Rock the Vote demanding to be naked on camera, so they decided to channel this to urge young voters to get registered — no matter what they’re wearing (or not wearing). Funny Or Die’s wardrobe department was thrilled with the day off, and America was thrilled with the results. Katy is joined in the PSA by comedian Joel McHale and YouTube star iJustine.
The new spot will be accompanied by a Katy Perry radio PSA that will exclusively air on iHeartRadio and will launch a radio partnership between Rock the Vote, Funny Or Die and iHeartMedia. The Katy Perry audio and video PSAs are the first in a series of Rock the Vote, Funny Or Die and iHeartMedia creative that the organizations will co-produce and release in the lead up to Election Day aimed at encouraging young people across the country to get registered and vote in November.
“Given our sheer numbers, and passion on critical issues, young voters are uniquely positioned to decide our next president, not to mention our next generation of district attorneys, mayors, sheriffs and others on the ballot who will determine the future in our neighborhoods,” said Rock the Vote Vice President Jesse Moore. “We are excited to team up with partners like Funny Or Die this year to produce a range of fun, engaging and poignant messages to urge voter registration, early voting and a renewed culture of civic engagement leading up to November 8th.”
For the first time in American history, Funny Or Die is launching a one-of-a-kind comedy campaign aimed at registering and mobilizing young Americans to participate in their democracy. “Funny Or Die’s Everyone Votes!” is spearheaded by co-founder, Judd Apatow, Mike Farah (CEO), and Brad Jenkins, Managing Director of Funny Or Die D.C.
“Hundreds of millions of dollars have already been wasted this election cycle on political ads that no young American will watch. As we did for healthcare.gov, Funny Or Die is now being asked to save democracy. No pressure,” laughed Brad Jenkins, Campaign Manager of “Everyone Votes.” Jenkins recently left the Obama White House after helping produce the Emmy-Award winning “Between Two Ferns” with President Barack Obama.
iHeartMedia’s 2016 Rock the Vote audio PSA campaign kicked off at the sixth annual iHeartRadio Music Festival in Las Vegas on September 23 and will run through Election Day. A series of PSAs voiced by the worlds’ most recognizable and influential celebrities including Katy Perry, Usher, Billy Idol, Miley Cyrus, Pitbull, DNCE, Florida Georgia Line, Tears for Fears, Wilmer Valderrama, Jessie Smolett, G-Eazy, Lil John, Chainsmokers, and others launched across over 325 iHeartRadio radio stations in conjunction with voter registration day today. iHeartMedia expects to add a number of additional PSAs in the next 2 months in an effort to capture the attention of young listeners.
“With the election just 42 days away, iHeartMedia’s partnership with Rock the Vote and Funny Or Die will enable Katy’s message to reach young listeners across America,” said John Sykes, President of Entertainment Enterprises at iHeartMedia, Inc. “Over the next 2 months, we will use our massive reach across multiple platforms to air humorous messages by the talented writers at Funny or Die, and hopefully inspire them to register to vote so they can make their voices heard in November.”
“Funny Or Die’s Everyone Votes” is a non-partisan multi-state digital and field campaign. Partners include Rock The Vote and iHeartMedia, and many more to be announced.
About Rock the Vote:
Rock the Vote is the largest nonpartisan, nonprofit organization in the country driving the youth vote to the polls. Since 1990, Rock the Vote has fused pop culture, music, art and technology to fulfill its mission of building long-term youth political power. During the past six Presidential elections, Rock the Vote ran the largest voter registration drives for young people and has partnered with more than 25,000 partners through its online, multi-lingual voter registration tool. Rock the Vote is dedicated to mobilizing the vote, protecting voting rights and advocating for an electoral process and voting system that works for the Millennial generation, America’s largest and most diverse population in history. To get Rock the Vote updates on upcoming events, election reminders and candidate, visit RocktheVote.com. Engage on social media, by following Rock the Vote on Facebook, Twitter and Instagram at @rockthevote.
About Funny Or Die:
Funny Or Die launched in April 2007 and has grown into a premier comedy brand and production studio known for creating award-winning, high-quality content with a global audience of more than 70 million. Funny Or Die’s social media division produces content for over 15 platforms and is the #1 comedy brand on both Twitter and Facebook. Funny Or Die is the top destination for celebrity-driven comedy videos and highly topical political commentary. Funny Or Die’s founders are Gary Sanchez Productions (Will Ferrell, Adam McKay, and Chris Henchy), and Creative Artists Agency (CAA). Judd Apatow is also a principal partner.
With over a quarter of a billion monthly listeners in the U.S. and over 85 million social followers, iHeartMedia has the largest national reach of any radio or television outlet in America. As the leader in multiplatform connections, it also serves over 150 local markets through 858 owned radio stations, and the company’s radio stations and content can be heard on AM/FM, HD digital radio, satellite radio, on the Internet at iHeartRadio.com and on the company’s radio station websites, on the iHeartRadio mobile app, in enhanced auto dashes, on tablets, wearables and smartphones, and on gaming consoles.
iHeartRadio, iHeartMedia’s digital radio platform, is the fastest growing digital audio service in the U.S. and offers users thousands of live radio stations, personalized custom artist stations created by just one song or seed artist and the top podcasts and personalities. With over a billion downloads, iHeartRadio reached 90 million registered users faster than any other radio or digital music service and even faster than Facebook.
iHeartMedia’s platforms include radio broadcasting, online, mobile, digital and social media, podcasts, personalities and influencers, live concerts and events, syndication, music research services and independent media representation. iHeartMedia is a division of iHeartMedia, Inc. (OTCBB: IHRT). Visit iHeartMedia.com for more company information.
Reaching a Quarter Billion Consumers Every Month.