JOHN VARVATOS UNVEILS VINTAGE TROUBLE AS THE FACE OF HIS SPRING/SUMMER 2017 ADVERTISING CAMPAIGN

Comment Off 30 Views
JOHN VARVATOS UNVEILS VINTAGE TROUBLE AS THE FACE OF HIS SPRING/SUMMER 2017 ADVERTISING CAMPAIGN

Campaign shot by legendary photographer Danny Clinch at the historic Kings Theater in Brooklyn, New York and features Vintage Trouble’s new song “Knock Me Out”

NEW SONG KNOCK ME OUT NOW AVAILABLE
John Varvatos has tapped the Los Angeles band Vintage Trouble to appear in his much-celebrated music campaign series, bringing their foot-stomping rhythm and irrepressible spirit to electrify the new Spring Campaign in a video featuring their new song “Knock Me Out” released today, February 15th.

For more than a decade, John Varvatos has collaborated with talented musicians and photographer Danny Clinch to capture both iconic, established artists and introduce rising talents to create dramatic and memorable still imagery and short films. Here’s a link to the John Varvatos film directed by Clinch that captures Vintage Trouble’s high-energy brand of soul and unabashed showmanship as they prep for their gig at the historic King’s Theater.

Like their music, the Vintage Trouble style is steeped in the heritage of old school, while managing to be utterly timeless. They’re a fitting choice for the latest campaign which launched at this year’s GRAMMY Awards, and features John’s rock ‘n’ roll meets an urban romantic’s vision for Spring/Summer 2017.

“They’ve got classic style but with a reckless, modern twist. We chose VT because they represent what inspires all of us – energy, freedom and style.  And they really bring it!” says Clinch.

Vintage Trouble lead singer Ty Taylor adds, “I have always been a fan of the indisputable fire that rises when music and fashion collide in the purest and most primitive of ways.  What I wear completely affects not only my motion, but also my emotion.  From the moment we met John a few years back, we had a connection that reminded me of the way artists from different mediums melted into each other’s vibes during the beatnik period.  We had a deep interest in what the other did and immediately found common ground in our mutual respect.”

John Varvatos, “Shooting this campaign with my good friends from Vintage Trouble was a special treat. This is a band that gives 200% at every show and this shoot captures their incredible energy, talent, and style. Long Live Rock!”

http://vintagetrouble.com
http://www.johnvarvatos.com
http://yardnyc.com

 

Print Friendly, PDF & Email
In : Music

About the author

Editor of Don411.com Media website.
Free Newsletter Updated Daily