GRAUPEL: 3D TECHNOLOGY ENABLED MARKETPLACE FOR THE PERFECT FIT
Graupel is a community where consumers use 3D technology to shop for perfectly fitted couture clothing
Miami, FL. (October 9, 2018)- Based in Miami, Graupel is positioned to solve the pressing issue of finding beautiful, high quality apparel online that actually fits when it arrives in the mail.
Each person has their own unique set of measurements which make it impossible to categorize them into the distinct size groups (0, 2, 6, 8+ or XS, S, M, L+) offered by traditional brands. As a result, Americans return over $60 billion worth of apparel and footwear each year due to improper fit.
Welcome to Graupel: The Couture Community connecting fashion-savvy, fit-frustrated shoppers with fresh, independent designers who personalize their collection to the precise fit of each customer using 3D body scan technology.
“The Graupel Virtual Fit Boutique is experiential retail at its finest: we host exciting events, offer styling advice, provide designer samples for you to touch and allow customers to virtually try on garments. Our Company utilizes the most accurate 3D technology on the market to generate 150 body measurements in just 3 seconds and your personalized Avatar is automatically stored for future purchases,” says Christina Fitzpatrick, co-founder of Graupel.
Graupel allows you to shop from a wide and eclectic array of top emerging fashion designers and brands all in one place. At Graupel, you can get that spectacular ensemble or beautiful casual outfit, made just for you. “This is a very exciting time to be part of an extremely new and innovative technology that is creating the perfect fit for consumers everywhere,” says Beth Sobol, international fashion consultant and Graupel’s fashion curator.
Not only is improper fit responsible for huge financial losses and logistical problems in the apparel industry, but the excessive landfills caused by fast fashion is harming the environment. Graupel is a sustainable company eliminating waste by reducing unnecessary inventory, and any returns are not simply disposed of but are donated to non-profit organizations supporting women in need of clothing items.
“At Graupel we are building a world where anyone can shop style without size constraints,” says Haniff Brown, co-founder of Graupel.
To learn more or view the locations of our Graupel Virtual Fit Boutiques, please visit www.graupel.com or follow us on social media @graupelfitted. For all other inquiries and to register as a designer or brand partner, please email us at [email protected].