Female Artists Motivate Runners To Go The Extra Mile on Spotify
● Female artists dominate running playlists on Spotify, from Queen Bey hits to classics from Missy Elliott and TLC·
● New survey shows that over 60% of runners report that music
helps them run faster and longer
● Spotify Running users covered 34.5 million miles in the past seven months,
equal to running around the world 1,386 times
January 7, 2015 – Today is the biggest workout day of the year* and to celebrate Spotify is revealing the world’s most-streamed running songs of 2015. “Run the World (Girls)” by Beyonce led the pack, followed closely with “Chandelier” by Sia and “Uptown Funk” by Mark Ronson. In fact, 7 of the 10 top tracks come from female artists, ranging from current chart toppers to Missy Elliott and TLC.
1. Beyoncé – “Run the World (Girls)”
2. Sia – “Chandelier”
3. Mark Ronson – “Uptown Funk”
4. Wiz Khalifa – “See You Again” (feat. Charlie Puth)
5. Beyoncé – “7/11”
6. Kelly Clarkson – “Heartbeat Song”
7. Missy Elliott – “Work It”
8. TLC – “No Scrubs”
9. Rihanna – “Bitch Better Have My Money”
10. Calvin Harris – “Feel So Close”
If your New Year’s resolution is to get in shape, music may be key to sticking to your goals. A new study commissioned by Spotify** reveals that over 60% of runners report that music helps them run faster and longer — more helpful than a workout buddy, trainer, good weather, or the latest workout gear.
According to the study, over three-quarters of runners rely on music for their workouts, with 88% of those runners reporting that music is important or vital to their run. Additional benefits include:
● Music helps runners stay distracted (47%) and keep a steady pace (39%)
● Almost half (45%) of runners report that a great soundtrack is the best way to get through the troublesome “runner’s low”
● Music is cited as the top training tool for races of all lengths — from a 5K run to a marathon
Despite music’s significance to runners, pain points still exist for runners looking for the perfect soundtrack: top-cited annoyances include music stopping in the middle of a run (38%), song tempo that is too fast or too slow (36%), and playlist boredom (30%).
One way to cure these common ills is Spotify Running – just start running and the app’s sensor will calculate your pace, serving up a non-stop mix of tracks that match your tempo and musical taste. Since launching in May, Spotify Running users have listened to over 5 million hours of music and covered over 34.5 million miles – the equivalent of running around the world 1,386 times.
And if you haven’t yet, don’t forget to check out Spotify Running Originals from Tiêsto, Ellie Goulding and Oliver Heldens. These exclusive tracks are designed specifically for running and can be adjusted to match your tempo – perfect for runners of all speeds.
* According to streams of workout playlists on Spotify
** Survey polled over 1,500 runners in the US and UK in December 2015.
Spotify is an award-winning digital music service that gives you on-demand access to over 30 million tracks. Our dream is to make all the world’s music available instantly to everyone, wherever and whenever you want it. Spotify makes it easier than ever to discover, manage and share music with your friends, while making sure that artists get a fair deal.
Spotify is now available in 58 markets globally with more than 75 million active users, and over 20 million paying subscribers.
Since its launch in Sweden in 2008, Spotify has driven more than US$3bn to rights holders. Spotify is now the second biggest source of digital music revenue for labels in Europe, and the biggest and most successful music streaming service of its kind globally.www.spotify.com