BILLIE EILISH TALKS HER “METEORIC RISE” AND ARTISTIC EVOLUTION
IN NEW VEVO LIFT INSTALLMENT
WATCH “BECOMING BILLIE EILISH” ON VEVO
“The young pop artist takes a look back at her meteoric rise and continual transformation in an open and frank conversation for up-and-coming artist spotlight series.” – Billboard
The third installment of Vevo’s LIFT series featuring Billie Eilish arrives today. Told by Eilish herself, the new video titled “Becoming Billie Eilish” exclusively highlights the evolution of her career and the unapologetic artist she aspires to be. Eilish tells Vevo, “The only thing that doesn’t change about me is the fact that I’m going to change over and over again.”
Vevo’s LIFT initiative connects today’s rising stars to audiences around the globe with original creative content. On its third week of their series with Eilish, Vevo is releasing brand new installments of performances and behind-the-scenes footage, bringing fans closer to the pop singer than ever before. The last two weeks saw the release of Eilish‘s live performance of “bitches broken hearts” and “you should see me in a crown”. The first three videos of the series are streaming now at youtube.com/BillieEilishVEVO.
WATCH “BECOMING BILLIE EILISH” HERE
WATCH “BITCHES BROKEN HEARTS” HERE
WATCH “YOU SHOULD SEE ME IN A CROWN” HERE
Vevo’s vice president of original content & production, Ed Walker, tells Billboard, “Vevo LIFT provides audiences with a different approach to an artist, we aim to leave fans with a better understanding and a new appreciation for an artist and their story. When approaching the creative for Becoming, we take the time with the artist to really understand them; what motivates them, what scares them, makes them laugh and cry. With us, Billie was a truly open book, her honestly and transparency shines through in this piece.”
After spending much of this year making several high-profile festival appearances, Billie‘s debut EP has amassed more than 750 million combined streams worldwide and singles “ocean eyes” and “lovely (with Khalid)” have both been certified RIAA GOLD in North America. Eilish was initially part of Vevo’s Artist to Watch program in 2017, showcasing special interviews and performances of her breakout material, and since then Vevo has been supporting her journey.
ABOUT VEVO LIFT:
Vevo is the world’s leading all-premium music video and entertainment platform. With over 300,000 videos and 25BN global views per month, Vevo connects artists with audiences from all over the world, providing exclusive music content, original programming and official music videos to fans. Launched in 2011, Vevo’s artist development program, Vevo LIFT, shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Sam Smith, Khalid, SZA and Julia Michaels.
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