To view this release online and get more information about Kelloggs visit: http://newsroom.kelloggcompany.com/index.php?s=27529&item=131555
Big Wave Surfing Hits The Streets Of San Fran
Bear Naked® Granola inspires adventure-seekers to make the most of summer
BATTLE CREEK, Mich., July 17, 2014 /PRNewswire/ — On June 21, the longest day of the year, Bear Naked® Granola brought the ultimate urban surfing experience to the iconic hills of San Francisco, California. Those up for the challenge took to boards, rafts and even bare feet to surf down the one-and-a-half city block course.
To share the big wave action with fans across the country, Bear Naked turned to Recommended Media and YouTube superstar Devin “Super Tramp” Graham to produce a video that brought the day to life in a way only they can. This video inspires outdoor enthusiasts to #chasethesun and make the most of all 93 days of summer.
“With only 10 weeks left in summer we’re encouraging our fans to make the most of the longer days and get outside to #chasethesun,” said Bear Naked marketing director Andy Shripka. “Bear Naked’s Granolas and Energy Bars provide real energy so you never have to miss a single moment with friends.”
Packed with simple ingredients, Bear Naked Granola provides the perfect combination of taste and nutrition to help fuel bold adventures from sun up to sun down—so you can devour every second of summer.
Watch Bear Naked‘s off-the-hook urban surfing video on YouTube and share your own #chasethesun moments online. Don’t forget to check out Bear Naked Granola on Facebook, Twitter and Instagram to see how you can devour more of summer.
- Click to Tweet: Check out how @LiveBearNaked brought gnarly waves to the streets of #SF bit.ly/bearnakedurbansurfing Urban surfing = super rad #chasethesun
- Click to Tweet: Share your #chasethesun moments w/ @LiveBearNaked Granola and learn how you can devour more of summer on facebook.com/LiveBN
About Bear Naked
Bear Naked offers a full line of granolas, snack bars, energy bars and trail mix featuring ingredients you can see and recognize, like flavorful fruit, hearty nuts, nutrient-rich seeds and whole grains. Launched in 2002, the company is passionate about creating great-tasting foods everyone can enjoy, and is best known for its signature, soft-baked granola made from real whole grains that provide honest energy from trusted natural sources. Today, Bear Naked has evolved into a nationally-recognized consumer brand that is available in more than 10,000 retail stores across the U.S. For more information, visit www.BearNaked.com.