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Emerging Trends in Mobile and What They Mean For Your Business
There’s no question that mobile is here to stay. Just look at smartphone penetration, which stands at 70% in the U.S. But despite the exponentially growing role of mobile in peoples’ everyday lives, ad spend isn’t keeping pace. What needs to happen to move things forward?
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| ONLINE |
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| CONSUMER |
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Nielsen TV: Making Big Data Work in Financial Services
Big data is a big buzz phrase these days, but not so much in the finance arena. That’s because banks and other financial firms have always been big on consumer data. Traditionally, however, that information has existed in functional or product silos. So how can the financial services sector use big data more holistically? Click here to watch |
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| MEDIA AND ENTERTAINMENT |
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Living Social: How Second Screens Are Helping TV Make Fans
With tablets, smartphones and laptops at their side, TV viewers can follow their favorite shows, share content and connect with fellow fans before, during and after a program. As a result, the social TV phenomenon is not only affecting the consumer TV experience and program development, but also proving to be a valuable opportunity for advertisers to tap into and leverage the momentum of social conversations. Click here to read more |
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| CONSUMER |
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India Rising: the Country Reclaims Top Consumer Confidence Score
Consumer confidence in India increased seven index points to 128 in the second quarter, bumping the country up to the top spot among the 60 countries measured in Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. The latest increase surpasses Indonesia (123), which previously held the top spot for five consecutive quarters. Click here to read more |
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| INNOVATION |
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| WEBINARS AND EVENTS |
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