Whether you’re at work, at the health club, at the store, on a trip, or in your community, keep people on your radar. I buy clients and friends gifts when I see something they would like. One of my friends loves giraffes. Knowing this, I’ve been able to find the most unusual “giraffe gifts” for her. I seem to find things everywhere. Think about your own clients and friends. It’s like red cars. You may never see them or notice them, until you decide to buy one and then they seem to be everywhere!
Andrea Nierenberg President of Nierenberg Consulting Group