Katy Perry Announces Exclusive Global NFT Collaboration and Investment in Theta Network
Exclusive NFTs will celebrate Katy’s ‘Play’ Las Vegas residency starting in December 2021
at the brand new Resorts World Las Vegas hotel
Los Angeles (June 30, 2021) – Global pop superstar Katy Perry, in collaboration with Theta Network, announced the launch of Katy Perry NFTs for her fans worldwide. The first digital collectibles of the collaboration will feature content from Katy’s upcoming “Play” residency at the brand new Resorts World Las Vegas hotel, beginning in December 2021. Katy Perry will also acquire a minority interest in Theta Labs, alongside Perry’s talent agency, Creative Artists Agency (CAA), one of Theta’s latest enterprise validators.
“I’m both excited and curious to be launching my first ever NFTs later this year with Theta Network,” said Katy Perry. “This is a new, unique opportunity to connect with my fans around the world even if they aren’t with me in Las Vegas. I can’t wait to dive in with the Theta team on all the exciting and memorable creative pieces, so my fans can own a special moment of my residency that’s both a digital collectible as well as an IRL experience.”
This is the first-ever Las Vegas residency to feature exclusive NFTs commemorating the events, making them a one-of-a-kind collectible for Katy Perry superfans across the world. As of today, fans can pre-register and be notified of the first NFT drops at Katy.ThetaDrop.com.
“Coinciding with Theta’s Mainnet 3.0 launch, working with a global icon like Katy Perry over the next year marks an important inflection point in Theta Network’s history and a big step towards global adoption of Theta blockchain,” said Mitch Liu, co-founder and CEO of Theta Labs. “With the help of CAA and Katy’s management team, we’re charting a course towards reaching well beyond crypto enthusiasts to millions of music, media and entertainment fans around the world. In the end, we see this as an important milestone towards a million daily transactions on the Theta network.”
Theta Network’s NFT marketplace, ThetaDrop, is powered by the Theta protocol and a native blockchain that is significantly different from other NFT platforms as it was purposefully built for media and entertainment. The cost of minting NFTs and gas fees are as low as $0.15 on the Theta network and transaction times are 100x faster than on Ethereum. More importantly, the Theta protocol is built from the ground up on a proof-of-stake (POS) model and therefore uses a fraction of the electricity and resources making it significantly greener, and more environmentally friendly than other platforms.
With the launch of the Theta Mainnet 3.0 protocol upgrade on June 30th, Theta’s distributed network of more than 100,000 global community-run edge nodes continues to grow exponentially. In the future, edge nodes will support decentralized NFT storage enabling users to truly own and take custody of their NFTs, and not depend on any centralized platform. Cross-chain bridges between Theta Network, Ethereum and other blockchains will enable seamless NFT transfer across marketplaces, notably Ethereum-based Opensea, Nifty Gateway and others.
About Theta Labs, Inc.
Theta Labs pioneered Theta Network, the leading video delivery network powered by blockchain technology, and THETA.tv, the next generation decentralized live streaming platform. Theta infrastructure enables existing video platforms to drive incremental revenues and reduce content delivery CDN costs while end-users are rewarded for sharing their bandwidth to relay video on a peer-to-peer basis on any PC, mobile, Smart TV or IoT device. Most recently, the company launched ThetaDrop NFT marketplace in partnership with World Poker Tour aiming to disrupt the digital collectibles industry.
Theta’s enterprise validator and governance program is led by global leaders including Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC and gumi. THETA.tv, the first application built on the Theta Network, leverages its existing user base of millions of viewers to seed the Theta P2P mesh network along with premium content partnerships with Lionsgate, MGM Studios, NASA, and others. Video platform partners include CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GameTalkTalk, MovieBloc, Ultra, GFUEL and other OTT media, entertainment, and live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA, and traditional Silicon Valley VCs including DCM and Sierra Ventures. Learn more at www.thetalabs.org.
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ABOUT KATY PERRY
Katy Perry has racked up a cumulative 50 billion streams alongside worldwide sales of over 48 million adjusted albums and 135 million tracks. Her 2019 single, “Never Really Over,” off her latest album SMILE, is certified PLATINUM and was the biggest streaming launch of Katy’s musical career. 2020’s SMILE release has sold over 1.25 million adjusted albums, with nearly 2 Billion combined streams to date. Views of her 2013 video “Roar” and 2014 “Dark Horse” have recently surpassed three billion views – making Katy the first female artist to reach this milestone. Katy’s 2015 Super Bowl performance is the highest-rated in the event’s history. She is one of only five artists in history to have topped 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.
Aside from being one of the best-selling musical artists of all time, Katy is an active advocate of many philanthropic causes. In 2013, Katy was appointed a UNICEF Goodwill Ambassador and has used her powerful voice to ensure every child’s right to health, education, equality, and protection. Katy has also been a champion for LGBTQ+ equality, and has received numerous awards for her work, including the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, and amfAR’s Award of Courage in 2018.