 TUNE IN TO THE BROADCAST PREMIERE OF HALSEY’S “NEW AMERICANA” MUSIC VIDEO ON MTV
DEBUT ALBUM BADLANDS OPENS AT #2 ON BILLBOARD TOP 200
LAUNCHING HEADLINE TOUR, FOLLOWED BY JOINING THE WEEKND ON TOUR
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 September 25 – New York, NY – Halsey debuts the music video for her hit single “New Americana” on MTV Friday September 25 at 7:10pm ET/PT. Following the premiere, the clip goes into regular rotation on MTV/MTV Hits and MTV2 as well as becoming live on VEVO. “New Americana” is available on her full-length debut, BADLANDS [Astralwerks].
Directed by JODEB [Tinashe, Zedd] and filmed in Hawaii, the video translates the post-apocalyptic landscape of Halsey‘s conceptual BADLANDS into a pulse-pounding narrative. Juxtaposing lush lands with shadowy subversions, underground oppressors, and a possible uprising that may have cataclysmic results or unite a collective for change.
Since Monday MTV has also been spotlighting Halsey as MTV’s Artist To Watch with a series of exclusive content, culminating on the premiere. Check out her Artist To Watch page.
During release week, BADLANDS arrived at #2 on the Billboard Top 200 with sales of over 117,000. She was second only to her fall tour mate The Weeknd. The entire tour itinerary is below. In addition, BADLANDS was the country’s #1 Alternative Album upon arrival and is the “#3 New Artist Debut of 2015.”
“Much of her charm is how bold-and often straight-up ballsy-she can be”
 “Her atmospheric sound is haunting and soulful, and her lyrics tell very personal stories-Halsey is not hiding anything…Her authenticity is immediately palpable, this girl is as real as real as it gets.”
 “With “Badlands,” a brooding, conceptual electro-pop record with industrial undertones and big radio-ready hooks, Halsey has realized not just her label’s vision but also her own.”
 “The lyrics…vibrate with the twists and turns of a young woman taking command of her body, mind, and then the world.”
 “Don’t let Halsey’s powerful, gorgeous vocals, fool you. Sure, she’s serious, emotional and poetic – but she’s also kiiiind of a badass weirdo (and we mean that in the best way possible).”
FALL HEADLINE TOUR DATES [SOLD OUT]
THE WEEKND TOUR DATES
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About MTV:
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.
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