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| CONSUMER |
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| CONSUMER |
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| CONSUMER |
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| MEDIA AND ENTERTAINMENT |
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Meet the Millennial Multicultural Music Listener
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural, just like their fans. With Millennials more diverse than any previous generation in the U.S. and their spending power as a group growing, these consumers are driving changes across key industries—including music. Click here to read more |
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| MEDIA AND ENTERTAINMENT |
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How We’ve Changed How We Watch
Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in half of all households while seven in 10 Australians over the age of 16 already own a smartphone. Click here to read more |
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| MOBILE |
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Tapping the Full Potential of Mobile Advertising
There’s little doubt that mobile is here to stay, and its growing influence can be seen in pockets and purses around the globe. Smartphone penetration in the UAE, for example, stands at 78%, which is almost 10% higher than in the U.S. Despite the forward momentum, however, recent Nielsen research suggests that marketers have yet to tap the full potential of mobile, even though smartphone users in the UAE are warming up to seeing ads on their phones. Click here to read more |
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| WEBINARS AND EVENTS |
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UPCOMING EVENT | TVB Forward Conference
Date: Tuesday, September 9, 2014
Time: 8:00 AM – 6:00 PM (EST)
Location: The Edison Ballroom, New York City
TVB’s Forward Conference annual confab will welcome more than 350 of Local Broadcast Television’s C-Suite leaders. Representing more than 60 broadcast companies, the TV Networks and National Rep firms, this elite group of senior broadcast decision makers gathers to consider the economic, political, technological and viewer/consumer challenges, and opportunities, affecting Local Broadcast Television across its multiple screens, in the short and long term.
Register here |
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