August 26, 2014
Quick Take for Monday, August 25, 2014
(Fast Affiliate Live +Same Day Ratings)
“Bachelor in Paradise” Holds Steady Week to Week Opposite “Emmys” on NBC,
While Posting Gains in Women 18-34
“Bachelor in Paradise” is Monday’s No. 1 Most Social Broadcast Series
At 10pm, ABC’s “Mistresses” Leads CBS’ “Under the Dome” in Women 18-34
“Bachelor in Paradise” (8:00-10:00 p.m. – 4.6 million and 1.3/4 in AD18-49):
Airing opposite the “66th Primetime Emmy Awards” on NBC, ABC’s “Bachelor in Paradise” held steady from the previous week in Adults 18-49 (1.3/4), while posting week-to-week gains in Women 18-34 (+7% – 1.6/5 vs. 1.5/5).
- ABC’s “Bachelor in Paradise” was the No. 1 most social broadcast series Monday night with 18,180 tweets.
“Mistresses” (10:00-11:00 p.m. – 3.2 million and 0.9/3 in AD18-49):
During the 10:00 p.m. hour, ABC’s “Mistresses” was up week to week by 13% in Adults 18-49 (0.9/3 vs. 0.8/2) and by 40% in Adults 18-34 (0.7/2 vs. 0.5/2), hitting a 6-week high in the latter measure – since 7/14/14. During the final hour of primetime, “Mistresses” beat CBS’ “Under the Dome” in Women 18-34 (+11% – 1.0/3 vs. 0.9/3)for the 2nd time in the last 3 weeks.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/25/14. Nielsen Socialguide 8/25/14, Total Tweets +/- 3hrs during telecast.
